Marketing Analyst / Data Analyst

Position Overview

As a Marketing Analyst / Data Analyst, you will leverage data analysis to drive marketing strategies for Pizza Patron and uncover operational insights for Wingstop locations. You will support projects on the Marketing and Business Systems roadmap by creating tailored reports and visualizations for our diverse brand portfolio operating across 247 locations. This role requires solid analytical skills, problem-solving abilities, and clear communication with marketing teams, operations, leadership, and franchisee partners.

Key Responsibilities

• Pizza Patron (Marketing Analyst): Analyze marketing data to identify customer behavior trends, campaign performance, and market opportunities across 87 locations.
• Wingstop Locations (Data Analyst): Analyze sales, operational, and customer data to identify trends and efficiencies across 160 franchisee locations.
• Support data-driven marketing strategies for Pizza Patron to enhance customer acquisition, retention, and engagement, while optimizing Wingstop operations.
• Use analytical skills to uncover patterns in customer data, campaign results (Pizza Patron), and sales/operational data (Wingstop).
• Query and manage marketing and operational databases (e.g., CRM systems, POS systems) to ensure accurate, actionable data for both brands.
• Assist in creating data models for customer segmentation and campaign targeting for Pizza Patron, and operational analysis for Wingstop.
• Develop dashboards and reports to visualize key metrics such as conversion rates, customer engagement, campaign ROI for Pizza Patron; and sales trends, operational KPIs for Wingstop.
• Monitor digital marketing channels (e.g., email, social media, paid ads) for Pizza Patron and track operational performance metrics (e.g., sales, order times) for Wingstop.
• Evaluate marketing campaign performance for Pizza Patron and operational data trends for Wingstop, providing recommendations to improve effectiveness.
• Collaborate with cross-functional teams (marketing, operations, IT) and franchisee partners to translate brand-specific needs into data-driven plans.
• Perform quality checks on marketing and operational data to ensure accuracy across both brands.
• Support the evaluation of analytics tools and platforms to enhance marketing and operational performance.
• Assist marketing and operations teams with data retrieval, Excel analysis, and interpretation of analytics outputs.
• Incorporate feedback from franchisee partners and department leaders to refine marketing strategies and operational insights.

Required Qualifications

• Understanding of marketing analytics for Pizza Patron and data analysis for Wingstop locations.
• Familiarity with querying and analyzing data from CRM systems (Pizza Patron) and POS/operational databases (Wingstop).
• Basic to intermediate SQL skills for effective data analysis.
• Strong Excel skills (e.g., pivot tables, VLOOKUP, conditional formatting) for data manipulation and reporting.
• Ability to translate marketing KPIs (Pizza Patron) and operational KPIs (Wingstop) into actionable insights.
• Strong communication skills to present findings to marketing teams, operations, franchisee partners, and leadership.
• Good time management in a fast-paced, dual-brand environment.
• Curiosity and willingness to learn new analytics tools and techniques.
• Attention to detail and commitment to data accuracy.
• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• 1-3 years of relevant work experience in marketing analytics or data analysis.

Preferred Qualifications

• Experience with BI tools (e.g., Tableau, Microsoft Power BI) for creating dashboards and visualizations.
• Experience in the Food and Beverage industry, particularly in QSR or with brands like Pizza Patron and Wingstop.

Benefits & Perks

• Medical, Dental, Vision, Pet & Life Insurance
• 401k with Company contribution
• PTO and Quarterly Days off
• Employee Discounts