Marketing Lead Specialist

Position Overview

The Marketing Lead Specialist based in Plano, TX or Remote will support all aspects of marketing for our mid-sized healthcare equipment services company. At RSA, our mission is to ensure that critical medical devices are always available to support patient treatment and diagnosis. In this role, you will focus on sales enablement, content creation, and digital strategy during our exciting rebrand, working independently to drive revenue growth and enhance organizational communications.

Key Responsibilities

• Develop and execute integrated marketing plans to drive revenue growth and support organizational goals.
• Create compelling sales tools, presentations, and collateral to empower sales teams.
• Develop high-quality, engaging content for websites, white papers, email campaigns, and case studies.
• Manage and optimize digital campaigns including email marketing, paid advertising, and SEO/SEM strategies.
• Assist in developing go-to-market strategies and gather customer feedback to improve messaging.
• Collaborate on both internal and external organizational communications during the rebranding process.
• Utilize Pardot and ensure seamless integration with Salesforce.com to measure marketing campaign performance.

Required Qualifications

• Strategic Mindset: Proven ability to develop effective marketing strategies that maximize impact and drive growth.
• Accountability: Self-driven with the ability to hold both self and team accountable for achieving business goals.
• Tenacity & Drive: Demonstrated persistence and autonomy in completing projects and iterating as necessary.
• Employee Focus: Experience in fostering strong internal relationships and leading motivated teams.
• Communication Skills: Excellent verbal and written communication with the ability to clearly convey information.
• Collaboration: Ability to work effectively across various teams including production, sales, and service.
• Organization: Capable of managing multiple priorities in a fast-paced environment.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.
• 7+ years of experience in marketing, sales, or related fields.
• Experience with digital Salesforce.com and marketing applications.
• Familiarity with tools such as Google Analytics and Adobe Creative Suite.
• Experience in healthcare equipment or service-based environments is a plus.

Benefits & Perks

• Innovative Environment: Be part of a company that fosters creativity and innovation in medical device services.
• Career Growth: Opportunities for professional development and career advancement.
• Comprehensive Benefits: Competitive salary, health insurance, paid time off, retirement plan, and more.