Global SEO Marketing Specialist

Position Overview

We are seeking our new SEO Marketing Specialist to join the Axway team! In this role, you will lead our search engine optimization strategy and drive sustainable organic growth by planning, executing, and optimizing initiatives that improve visibility, traffic, and conversions across our digital properties. You will collaborate with content, product, field, web, and marketing teams to ensure that SEO best practices are implemented across all channels. At Axway – a pioneer in digital transformation for 25 years with a presence in 100 countries – you will join a culturally rich and globally connected community.

Key Responsibilities

• SEO Strategy & Execution:
  • Develop and implement a comprehensive SEO strategy aligned with company goals.
  • Conduct ongoing keyword research and competitor analysis to identify growth opportunities.
  • Create SEO roadmaps and ensure timely delivery of initiatives.
• On-Page Optimization:
  • Optimize web copy, meta titles, meta descriptions, headers, content structure, and internal linking.
  • Provide SEO guidelines for new content and work with writers and designers to align with search intent.
  • Oversee content audits and identify pages for improvement or consolidation.
• Technical SEO:
  • Conduct regular technical audits to ensure crawlability, indexability, and overall site health.
  • Collaborate with developers to improve page speed, Core Web Vitals, and mobile experience.
  • Implement structured data and schema markup with developer support.
  • Monitor site performance and resolve issues such as broken links, redirects, duplicate content, and sitemap problems.
• Off-Page SEO & Authority Building:
  • Manage backlink acquisition strategies and digital PR efforts.
  • Maintain a healthy backlink profile using SEO tools.
  • Evaluate partnership and outreach opportunities to strengthen domain authority.
• Analytics & Reporting:
  • Track and analyze SEO KPIs, including rankings, organic traffic, click-through rates, and conversions.
  • Work with Business Analysts to create monthly/quarterly performance reports for stakeholders.
  • Leverage data insights to refine strategies and identify new growth opportunities.
• Cross-Functional Collaboration:
  • Partner with content, product, field, and marketing teams to support campaigns and launches.
  • Collaborate with content writers to ensure adherence to SEO best practices.
  • Work with developers on website redesigns, SEO improvements, and site migrations.
  • Provide SEO training and share best practices with internal teams as needed.

Required Qualifications

• 3–5+ years of hands-on SEO experience in an in-house or agency environment.
• Strong understanding of on-page, off-page, and technical SEO.
• Knowledge of schema markup and structured data.
• Experience with enterprise SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog).
• Proven track record of driving organic growth.
• Strong analytical skills and proficiency with data-driven decision-making.
• Ability to communicate complex SEO concepts to non-technical stakeholders.

Preferred Qualifications

• Experience with HTML, CSS, or JavaScript fundamentals.
• Familiarity with CMS platforms (e.g., WordPress, Drupal, Adobe Experience Manager).
• Experience working with developers and product teams.
• Comfortable working in a fast-paced, cross-functional environment.
• Collaborative mindset with excellent communication skills.
• Proactive, curious, and always up-to-date with SEO trends and algorithm changes.
• Detail-oriented with strong organizational and project management skills.

Benefits & Perks

• Join a culturally rich and globally connected community.
• Opportunity to work both remotely and onsite with flexible options.
• Compensation & benefits that are competitive and comprehensive.
• Be a part of a team driving digital transformation at a global scale.
• Supportive leadership and a collaborative work environment that inspires innovation.