Marketing Operations Analyst

Position Overview

FocusKPI is looking for a Marketing Operations Analyst to join one of our clients, a high-tech SaaS company. As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and is highly motivated to improve their skillset around the modern data stack.

Responsibilities: Key Responsibilities

• Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
• Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
• Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
• Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
• Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
• Collaboration and Communication: Work cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate deliverable nuances to ensure alignment and actionable outcomes.

Requirements: Required Qualifications

• Bachelor’s degree in Data Science, Computer Science, or a related field
• Minimum of 3-5 years of experience in data management, analytics, or a similar role, preferably within a marketing environment
• Proficiency in SQL for data manipulation and analysis, with comfort using Python
• Experience working with data platforms such as Databricks/Snowflake and analytics modeling tools like Tableau
• Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights
• Exceptional attention to detail and a commitment to maintaining high data quality standards
• Demonstrated curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for process improvement and innovation
• No C2C resumes are considered