Email Marketing Specialist

Position Overview

The Email/Mobile Marketing Specialist is responsible for providing overall support for Email/Mobile Marketing initiatives for all Caesars Entertainment properties. The incumbent supports a fast-paced team focused on driving online room revenue and customer engagement through email newsletters, push notifications, rich messages, trigger communications, lifecycle marketing, and promotional campaigns. This is a Hybrid role (2 days in-person in Las Vegas and 3 days remote).

Key Responsibilities

• Execute email and mobile communications
• Coordinate activities of design, content, and development teams to meet multiple, interdependent deadlines
• Provide suggestions and improvements to your own work as well as other team members' work
• Develop and demonstrate subject matter expertise
• Execute complex emails, mobile campaigns, and communications
• Establish relationships with key property contacts
• Build and rigorously test each email by verifying copy, layout, links, dynamic content, and addressing any spam risks
• Execute flawless quality assurance (QA)
• Perform all other related and compatible duties as assigned

Required Qualifications

• Bachelor's degree in Marketing, Business, Communication or a related field
• Digital marketing experience with an understanding of email best practices for design, subject lines, copy, testing, and calls to action
• Strong, up-to-date knowledge in email best practice design including layout, copy, and calls to action
• Ability to uphold the highest level of integrity and recognize standards required by a regulated business
• Experience with ExactTarget, Salesforce Marketing Cloud, Airship, or other marketing execution software
• Proficiency in Adobe Creative Suite (notably Photoshop and Dreamweaver)
• Strong HTML experience for email-related work; web design experience is preferred
• Ability to manipulate HTML and create emails without a WYSIWYG editor within the email service provider tool
• Proficiency in AMPscript or another scripting language to create variations with a single email
• Ability to write and execute SOQL queries and/or an understanding of database querying
• Proficiency in Microsoft Office applications (Excel, Word, Outlook, etc.)
• Superior communication, writing, presentation, and follow-up skills
• Demonstrated ability to learn quickly and build on existing business foundations
• Excellent time and project management with exceptional attention to detail
• Ability to take ownership and initiative, work independently with minimal direction, and contribute as part of a team
• Excellent planning, prioritization, and organizational skills to manage multiple high-priority projects concurrently and adapt quickly to shifting priorities
• MUST have excellent written and oral communication skills and be able to comfortably communicate at all levels of the organization
• Passion for email marketing, driven to achieve results, detail-oriented, and self-motivated
• Strong knowledge and understanding of the internet, content management tools, new media, and/or product development
• Proven ability to manage multiple streams of work in a challenging, dynamic environment