AVP, Marketing Analytics

Position Overview

Join The Fay Group as an AVP, Marketing Analytics. Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services. In this role you will build data models to predict customer behavior, create segmented lead campaign populations, and assist with channel/journey automation. You will analyze sales outcomes, develop automated detailed reports to measure execution against campaigns and revenue targets, and transform data into actionable insights for intercompany lead referrals and conversion. You will also collaborate with the corporate Data and Advanced Analytics teams to develop predictive segmentations from various internal and external data sources.

Key Responsibilities

• Build predictive data models to forecast customer behavior and segment lead campaigns.
• Create and track segmented lead campaign populations and assist with channel/journey automation.
• Analyze sales outcomes and develop automated, detailed reports to measure campaign execution and revenue growth.
• Collaborate with the corporate Data and Advanced Analytics teams to integrate additional data sources for robust predictive models.

Required Qualifications

• Bachelor’s degree in a related field.
• 10 years of experience in data science, data analysis, and modeling in a marketing context.
• 5+ years of Marketing Lead Management experience including segmentation, customer journeys, test & learn, funnel conversion, program measurement, and report automation.
• Proficiency in data analysis tools and programming languages such as SQL and SAS.
• Proficiency in data visualization tools such as Power BI or similar.
• Experience with CRM platforms such as Microsoft Dynamics, HubSpot, or Total Expert.
• Demonstrated experience in developing predictive models and performing statistical analyses, including regression modeling with Python or similar tools.

Preferred Qualifications

• Experience in Mortgage, Real Estate, or Financial Services.
• Prior experience delivering complex leads and prospects to multiple business units.
• Previous experience managing teams and mentoring employees.
• Proficiency in MS Word, Excel, and Outlook.
• Strong verbal, written, and interpersonal communication skills.
• Excellent analytical, decision-making, and time management abilities.
• High attention to detail with a client-focused approach.

Benefits & Perks

• Medical, Dental, and Vision Insurance
• Company Paid Life Insurance
• Disability Insurance
• Pet Insurance
• 401k Program with Employer Matching
• 3 Weeks Paid Time Off (PTO)
• Paid Holidays
• Wellness Initiatives
• Employee Assistance Program
• Eligible for Hybrid Work Schedule with Remote Flex Days

Compensation

• Compensation: Annual salary between $130,000.00 and $160,000.00 plus eligibility for an annual discretionary bonus.