Marketing Intern - Ads Specialist at Boys & Girls Clubs of South Central Texas

Position Overview

The Ads Specialist is a Marketing Intern who will work remotely with the Marketing and Fundraising Team to implement, optimize and report on digital marketing strategies for the company. The Ads Specialist uses attention to detail and creative thinking to produce high value targeted ads that generate awareness and support for all programs at the Boys & Girls Clubs of South Central Texas. Must have experience working in Google Ads, Facebook Ads Manager and other social platforms.

Compensation: Unpaid Internship

Internship Schedule: 20 hours/week, flexible. M-F, 9am-5pm, with some Saturdays and evenings as required.

Key Responsibilities

• Build out campaign frameworks inside ad accounts for brand awareness and lead generation across platforms, including paid search (Google AdWords) and paid social media advertising (Facebook, Twitter, LinkedIn, TikTok).
• Execute tests, collect and analyze data and insights to achieve maximum ROI in Facebook and search campaigns.
• Ensure both the ad account and website are optimized for the highest conversion rate possible.
• Provide reports for Account Managers, detailing ad spend, CPA, and ROAS data along with data-driven campaign direction.
• Demonstrate enthusiasm for paid search and a drive for continued growth.
• Collaborate closely with other teams to create effective marketing campaigns.
• Stay up-to-date on marketing trends and be comfortable suggesting new and alternative solutions.
• Maintain open communication and attend marketing meetings as needed (via Zoom or Google Hangouts).

Required Qualifications

• Undergraduate juniors and seniors & graduate students for credit.
• Strong desire to enter into or explore the fields of marketing and/or communication.
• Excellent writing skills and proven editorial capabilities.
• Experience with Facebook Ads and Google Ads.
• Self-starter who is motivated, takes initiative, and works independently.
• Data-driven with a meticulous approach to work.
• Ability to analyze data using Facebook Analytics, Google Analytics, and social media scheduling platforms (e.g., HootSuite).
• Strong social media know-how with strategic thinking applied to each medium.
• Creativity and innovative thinking are a must!
• Professional decorum is essential.
• Must pass a background check.