Bloomingdale's Senior CRM Marketing Analyst

Position Overview

At Bloomingdale's, making fashion personal and fun is our mission. We are committed to an inclusive culture where every colleague’s voice matters. The role of Senior CRM Marketing Analyst is designed to lead marketing efforts that deliver a personalized site experience while driving segmentation strategies across email, mobile, and website channels. This position collaborates closely with cross-functional teams to develop and execute campaigns, analyze performance, and optimize CRM strategies.

Key Responsibilities

• Develop and execute site personalization strategies via Adobe Test & Target.
• Identify opportunities for personalization, define target audiences, and collaborate with teams to ensure alignment of personalized experiences across the website and CRM channels.
• Analyze campaign performance, summarize findings, and share results with appropriate stakeholders and cross-functional teams.
• Develop targeting strategies for Direct Mail, Email, and SMS/Push to improve customer retention and drive overall omnichannel sales.
• Apply various targeting techniques, including RFM, model scores, and control groups.
• Build and optimize audiences using the campaign management tool (SAS 360) across all CRM channels.
• Compile results, provide recommendations, and outline next steps for select CRM campaigns.
• Prepare and maintain the weekly email status sheet covering targeting, segmentation, scheduling, and campaign communications.
• Design, implement, and analyze A/B tests to optimize CRM strategies.
• Manage asset workflow, including creative briefs and linking strategies for CRM initiatives.
• Perform other duties as assigned.

Required Qualifications

• Bachelor’s degree (BS or BA) is required; a background in Marketing and/or Digital Marketing is a plus.
• 3-5 years of analytical experience.
• Strong Excel skills and proficiency in PowerPoint.
• Experience with marketing systems and tools such as Salesforce Marketing Cloud, Adobe, and SAS 360 is a plus.
• Ability to partner with multiple cross-functional teams.
• Excellent project management skills.
• Detail-oriented with a results and goal-focused mindset.
• Self-starter who takes initiative and recognizes the need for urgency.