Analyst - Lending Engagement Marketing

Position Overview

This role is ideal for a proactive and customer-centric marketer with excellent project management skills. The candidate will be motivated by collaborating with partners across the organization and excited to make a mark on the business. American Express is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Key Responsibilities

• Partner with cross-functional teams—including the Lifecycle and Loyalty Marketing team, Consumer Lending, Premium Products, Analytics, Legal, and Compliance—to develop effective marketing strategies.
• Lead the end-to-end campaign execution by collaborating with creative agencies and shepherding creatives through review processes, including delivering targeting files.
• Manage performance by analyzing campaign results, tracking channel metrics, and optimizing budgets.
• Drive awareness, reinforcement, and re-engagement marketing for lending features such as Pay Over Time, Pay It Plan It, and Personal Loans.