Marketing Coordinator
Job Description
MARKETING COORDINATOR
About The Macallan Group
Based in metro Atlanta, The Macallan Group is a portfolio of construction and real estate companies that offer our clients a wide array of services customized to meet their individual needs. Our range of services include: luxury custom homebuilder, commercial general contractor, commercial residential brokerage, asset management and consulting.
Position Overview
The Marketing Coordinator will support marketing initiatives across The Macallan Group's portfolio of companies, with a strong emphasis on social media, digital content, brand consistency, and light graphic design. The ideal candidate is a self-starter who can balance creative thinking with strong attention to detail and organization, manage multiple priorities, and confidently move projects from concept through completion.
Key Responsibilities
Social Media Content
- Develop, coordinate, and maintain social media content across all company brands, including content planning, calendar management, scheduling, publishing, and community engagement.
- Create and curate engaging content that reflects each brand's voice, visual identity, projects, people, and company culture.
- Stay current on social media trends, platform best practices, and emerging content formats, and recommend opportunities to increase engagement and brand awareness.
- Coordinate photography, video, graphics, and other assets needed for social media and digital marketing initiatives.
- Monitor social media performance, track key metrics, and provide regular reporting and recommendations for improvement.
Marketing Communications
- Assist with corporate marketing communications and materials, including brochures, presentations, flyers, signage, event invitations, promotional items, qualification packages, email campaigns, and other collateral.
- Support the creation and execution of email marketing and company news across all brands while maintaining consistency with established brand guidelines.
- Assist with website updates and ongoing content maintenance for all company websites.
- Research and curate information, photography, illustrations, and other creative assets for projects and marketing initiatives.
- Write and proofread marketing content as needed, ensuring accuracy, proper grammar, consistent style, and alignment with brand messaging.
Graphic Design Creative Support
- Create and update marketing materials using Adobe Creative Suite, with an emphasis on light graphic design.
- Uphold visual integrity and brand identity standards across all marketing and communications materials.
- Assist with photo editing, image selection, file preparation, and organization of photography and graphic assets.
- Assist scheduling and/or taking personnel headshot photography and project photography as needed.
- Maintain an organized digital archive of photography, graphics, design files, and completed marketing projects.
Events Operations
- Assist with planning and executing company events, including invitations, signage, promotional materials, communications, and event-day support.
- Maintain marketing databases and project information in Smartsheet.
- Maintain merchandise and promotional inventory.
- Research current marketing technology, production resources, printing methods, and other tools that can improve marketing efficiency and quality.
- Support special projects and other marketing functions as required.
Qualifications Skills
- Bachelor's degree in Marketing, Communications, Graphic Design, or a related field.
- 1–3 years of relevant marketing, communications, social media, or creative experience.
- Demonstrated experience managing social media content, including planning, scheduling, publishing, and engagement.
- Basic to intermediate graphic design experience; a design portfolio is required.
- Strong working knowledge of Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator.
- Strong written and verbal communication skills, with excellent proofreading and editing abilities.
- Strong visual sense and attention to detail, with an understanding of brand consistency and visual storytelling.
- Highly organized and able to manage multiple projects, deadlines, and priorities simultaneously.
- Self-starter who can work independently, take initiative, and also collaborate effectively with a team.
- Flexible and adaptable in a fast-paced environment with changing priorities.
- Proficiency in Microsoft Office, including Word, Outlook, Excel, and PowerPoint.
- Familiarity with macOS.
- Experience with website content management systems and email marketing platforms is a plus.
- Experience in the construction, real estate, architecture, or design industries is a plus.
Additional Requirements
Employment is contingent upon successful completion of a pre-employment background check and drug screening.