Marketing Manager - Spruce Engagement

Position Overview

Our Company is dedicated to helping people by providing support and inspiring confidence within communities. H&R Block’s rich history, inclusive culture, and forward-thinking approach shine through every initiative. As part of the Spruce team—a mobile banking app launched in 2022 to simplify financial lives—the Marketing Manager - Spruce Engagement will drive strategy and execution of engagement email journeys, ensuring that our innovative financial solutions resonate with clients. This role collaborates cross-functionally to create impactful, data-driven marketing campaigns.

Key Responsibilities

• Oversee all aspects of Spruce engagement email marketing including campaign development, segmentation, automation, A/B testing, and performance analysis.
• Develop personalized, automated multi-touch email journeys based on customer behavior for onboarding, post-sign up engagement, and reactivation.
• Regularly analyze performance data to enhance personalization, targeting, and customer journey optimization.
• Collaborate with agency and internal teams to ensure strategic alignment and high-level awareness of marketing programs.
• Report insights, observations, and recommendations on campaign performance to Senior Leadership.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field or equivalent combination of education and experience.
• 3+ years of experience in email marketing, CRM, or related fields. Experience with Salesforce Marketing Cloud and Adobe Journey Optimizer is a plus.
• Strong communication and exceptional project management skills with the ability to work effectively in a collaborative environment.
• Demonstrated analytical and problem-solving skills with a data-driven approach to decision-making.
• Proficiency in MS Word, Excel, and PowerPoint. Familiarity with Tableau is an advantage.

Preferred Qualifications

• Creative thinker with a customer-centric mindset and passion for delivering exceptional customer experiences.
• Excellent communication and collaboration skills for effective teamwork across functions.
• Familiarity with financial service products.
• Experience working in an enterprise-level environment.

Benefits & Perks

• Competitive Compensation designed to recognize your expertise and contributions.
• Comprehensive Benefits that support your health, well-being, and financial security.
• Opportunities for personal and professional growth within a respected industry leader.
• A collaborative and inclusive culture that values innovation and teamwork.