E-commerce Digital Marketing Manager

Job Description

Our client is a thriving online retail business seeking a creative and results-driven E-commerce Digital Marketing Manager to spearhead their online growth initiatives in Philadelphia, Pennsylvania, US. This role demands a strategic thinker with a deep understanding of the e-commerce landscape, social media marketing, and performance-driven digital campaigns. You will be responsible for developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive website traffic, increase conversions, and foster customer loyalty. The ideal candidate will have a proven track record in managing successful e-commerce marketing campaigns and a passion for leveraging digital channels to achieve business objectives.

Key Responsibilities

• Developing and implementing integrated digital marketing strategies across multiple channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing;
• Managing and optimizing paid advertising campaigns (Google Ads, social media ads) to maximize ROI;
• Overseeing the company's social media presence, content creation, and community engagement;
• Driving website traffic and conversion rates through various optimization techniques;
• Analyzing website performance, customer behavior, and campaign results using tools like Google Analytics;
• Identifying new marketing opportunities and emerging trends in e-commerce and digital media;
• Managing the digital marketing budget effectively;
• Collaborating with web development and product teams to ensure a seamless online customer experience;
• Staying abreast of industry best practices and competitor activities.

Qualifications

The successful candidate will possess excellent analytical and strategic thinking skills, with a strong understanding of digital marketing metrics and KPIs. Proficiency in marketing automation tools, CMS platforms, and analytics software is required. Exceptional communication, project management, and creative skills are essential for developing compelling campaigns and leading cross-functional initiatives. This is an excellent opportunity for a dynamic marketer to take ownership of digital strategy and significantly impact the growth of an innovative e-commerce brand.