Director, Digital and Performance Marketing

Position Overview

Accelerate your career at the most significant 100% Family-Owned Tire & Automotive Dealer in the U.S. Tire Discounters, the nation's largest family-owned and operated tire business, has been a leader in automotive service for nearly 50 years, offering diverse career paths, industry-leading training, and a commitment to core values. As a family-owned retailer dedicated to putting people and safety first, we are seeking a Director of Digital and Performance Marketing to drive impactful digital engagement and performance initiatives across our brand portfolio. In this role, you will collaborate closely with key stakeholders to execute innovative digital marketing strategies that enhance customer acquisition, retention, and overall ROI.

Key Responsibilities

• Develop and implement comprehensive digital marketing plans for Tire Discounters and its brands focused on customer acquisition, retention, and lead generation.
• Collaborate with stakeholders to define KPIs and objectives aligned with overall company goals.
• Optimize website performance and user experience to enhance digital conversion through testing and data-driven adjustments.
• Analyze user behavior, website traffic, and conversion metrics to uncover insights and improve the conversion funnel.
• Drive integrated marketing strategies, overseeing performance marketing efforts including SEO/SEM, PPC, email marketing, social media, display advertising, and digital campaigns.
• Utilize advanced analytics tools to track and measure digital marketing performance, refining strategies for maximum impact.
• Oversee website content, product listings, user interface, and high-quality content creation ensuring alignment with brand messaging.
• Leverage emerging trends and technologies to drive innovation in digital marketing campaigns.
• Collaborate with sales, product, and marketing teams to ensure a seamless customer journey across all digital touchpoints.
• Communicate digital marketing plans and performance metrics to key stakeholders, including executive leadership.
• Develop and manage strategic partnerships with external agencies and vendors.
• Ensure compliance with data privacy regulations and best practices in digital marketing activities.
• Lead and oversee a team of digital marketing professionals, providing guidance, mentorship, and fostering collaboration.
• Stay updated with the latest digital marketing trends, technologies, and best practices and report directly to the VP and Chief Marketing Officer.

Required Qualifications

• Bachelor's degree in advertising, marketing, digital media, or a related field, or equivalent work experience.
• Experience Required: Minimum 8 years of experience in digital marketing or related roles, preferably in the retail sector.
• Proven experience executing and measuring digital campaigns with a focus on revenue growth.
• Strong analytical skills with the ability to interpret data and make informed, data-driven decisions.
• Leadership skills with a proven ability to inspire and manage high-performing teams.
• Excellent verbal and written communication skills.
• Proficiency in digital marketing platforms, CRM systems, analytics tools, and marketing automation software.
• Experience managing SEO/SEM, marketing databases, email, social channels, and paid media.
• Familiarity with Salesforce Marketing Cloud is preferred.

Benefits & Perks

• Competitive salary and benefits package.
• Opportunities for professional development and career growth.
• A dynamic and collaborative work environment.