Marketing Manager
BTM Ventures LLC4 months ago
Novi, MI, United States
On-site
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Brewtopia, an energetic and passionate 7 Brew franchise group, is proud to bring the bold, people-first energy of 7 Brew to Cleveland, Detroit, and beyond. We’re seeking a Marketing Manager who will architect the Brewtopia brand—from local digital campaigns and grand openings to community events—with a focus on operational excellence and authentic connection. In this build-from-scratch role, you’ll fuel local store growth and help shape memorable guest experiences. Note: Candidates must live within driving distance of either the Cleveland or Detroit Metro Areas.
Key Responsibilities
- Lead marketing strategy for all Brewtopia-owned 7 Brew markets across Michigan, New York, and future territories.
- Develop and execute grand opening launch plans that drive excitement through community engagement, local PR, and digital activations.
- Build and manage local store marketing programs to drive same-store sales growth and maintain brand consistency.
- Oversee social media presence and content strategy while collaborating with store teams and corporate to tell our story authentically.
- Partner with Operations and HR on employer branding, recruiting campaigns, and internal culture initiatives.
- Manage agency and vendor relationships, including creative, PR, and digital media partners.
- Track and report on campaign performance with a focus on ROI, community impact, and guest engagement.
- Build the foundation for a scalable marketing function through the creation of systems, templates, dashboards, and future team hires.
Required Qualifications
- 5–10 years of experience in multi-unit retail, QSR, or franchise marketing.
- A balance of strategic vision and hands-on execution, with the ability to think big and execute fast.
- Proven success in local store marketing, social media strategy, and community engagement.
- A compelling storyteller who can connect brand purpose with guest emotion.
- Data-driven and creative, with a focus on analyzing what works and scaling successful strategies.
- A collaborative, self-starting leader who thrives in an energetic, growth-oriented environment.
Benefits & Perks
- Competitive Salary (commensurate with experience) + Performance Bonus
- Health, Dental, and Vision Insurance with company contribution
- 401(k) with company match
- Car and Cell Phone Allowance
- Paid Time Off (PTO)
- A chance to grow with a rapidly scaling, values-driven brand
- A front-row seat in building one of the most energizing growth stories in QSR
Required Skills
social media management
grand opening planning
agency management
community engagement
brand storytelling
data analysis
multi-unit retail marketing
public relations
marketing strategy
digital marketing