Digital Marketing Manager

Position Overview

Alliance Recruiters is hiring for a Regional Home Services Company located in the Sacramento Area. The Company provides outstanding home improvement and maintenance services for a wide range of customers throughout the Sacramento and Bay Area Region. As a Digital Marketing Manager, you will plan, execute, and optimize online marketing campaigns across multiple channels including SEO, SEM, PPC, display ads, and paid social media. This role requires a data-driven mindset and expertise in performance marketing to maximize ROI.

Key Responsibilities

• Develop and execute multi-channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
• Optimize Google Ads, Meta Ads, and other paid acquisition channels to drive growth.
• Conduct keyword research, on-page optimization, and link-building strategies to improve organic search rankings.
• Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
• Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
• Manage email marketing campaigns and customer acquisition funnels.
• Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
• Develop retargeting and customer segmentation strategies to improve user retention.
• Ensure a seamless, conversion-focused customer experience across websites, ads, and content.
• Oversee A/B testing, UX improvements, and conversion rate optimization efforts.
• Coordinate with external vendors, agencies, and contractors to align deliverables with internal strategies and quality standards.

Required Qualifications

• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of experience in digital marketing with proven leadership experience.
• Strong understanding of digital channels including paid ads, SEO, social media, design, and web development.
• Data-driven mindset with experience analyzing KPIs and optimizing ROI.
• Excellent communication and project management skills.
• Expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
• Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
• Hands-on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
• Familiarity with A/B testing, landing page optimization, and marketing automation tools.
• Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
• Strong copywriting skills for ad creatives, landing pages, and social media campaigns.

Benefits & Perks

• Compensation Range: $85K - $135K
• Pay: $85,000.00 - $130,000.00 per year
• Annual Bonus
• Medical Insurance (including vision & dental)
• 401k up to 4% contribution
• 401(k) & 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid holidays and paid time off
• Referral program
• Retirement plan
• Vision insurance
• Job Type: Full-time
• Work Location: Hybrid remote in Sacramento, CA 95818

At Home Services Company is committed to fostering a diverse, inclusive, and equitable workplace. We warmly welcome applicants from all backgrounds, experiences, and perspectives.