Digital Marketing Strategist

Position Overview

(un)Common Logic is a digital marketing agency based in Austin, Texas, founded in 2008 originally as 360Partners. Our dedicated team relentlessly pursues excellence in marketing performance and exceptional customer service. We are seeking an experienced digital marketing account strategist with strong PPC and SEO skills to lead tactical execution, develop client strategies, analyze performance, and manage day-to-day client relationships in a fast-paced, growth-focused environment.

Location: Austin, Texas

Schedule: Hybrid/Remote/In-office

Key Responsibilities

• Own the day-to-day management and optimization of PPC campaigns – from strategy development, account structure design, keyword and audience selection, to bidding and budget decisions.
• Launch ad and creative testing plans, and optimize landing pages to drive improved performance and efficiency.
• Develop and execute SEO and AEO (Answer Engine Optimization) strategies by conducting comprehensive keyword research, competitive and SERP analysis, and performing technical SEO audits.
• Serve as the primary strategic point of contact for clients by maintaining proactive communication, performing deep data analyses, and collaborating with team members to ensure measurable results.

Required Qualifications

• 5+ years of experience in paid search or SEO.
• Proven expertise in building and optimizing digital campaigns and managing budgets in platforms like Google Ads, including conversion tracking setup and troubleshooting.
• Highly proficient with GA4, GTM, and various analytics/tracking tools.
• Strong client management skills, preferably gained in a digital agency environment.
• Excellent Excel data analysis skills, including pivot tables and VLOOKUPs, with a knack for data aggregation and extrapolation of insights.
• Demonstrated persistence, tenacity, and an ability to overcome obstacles.
• A sense of humor and adaptability in a dynamic work environment.

Benefits & Perks

• Unlimited vacation after two years.
• Summer Fridays.
• Flexible work arrangements including hybrid, remote, and in-office options.
• A performance-driven environment recognized as a "Top Workplace" for eleven consecutive years by the Austin-American Statesman.