Principal Brand Designer

Position Overview

As a Principal Brand Designer at Metalab, you will set the creative vision for brands by driving excellence in brand identity, marketing, and storytelling. You will work with early-stage startups and global enterprises to translate brand strategy into compelling visual narratives that enhance digital experiences.

Key Responsibilities

• Lead the brand design process from concept to execution, setting the creative and strategic vision for brands.
• Develop inspiring, relevant, and scalable brand identities that strengthen digital products and businesses.
• Act as a trusted partner to clients and internal teams, educating them on brand best practices through a rigorous yet agile branding process.
• Collaborate with Product Designers, Product Managers, and Client Partners to ensure brand identity aligns with product experiences.
• Advocate for brand thinking across the organization, increasing brand literacy within teams and with clients.
• Deliver polished, well-documented brand systems that serve as an enduring source of truth for internal and external teams.
• Push creative boundaries by exploring motion, 3D, and interactive elements to elevate brand experiences.
• Present, sell, and defend creative work to stakeholders, ensuring alignment and buy-in at every stage.

Required Qualifications

• 7+ years of experience in brand design, marketing, or visual identity with a portfolio showcasing digital brand identities.
• Proven expertise in translating brand strategy into compelling visual identities, design systems, and marketing materials.
• Strong presentation skills with the ability to confidently articulate design rationale to diverse stakeholder groups.
• Experience in collaborative, highly iterative environments that embrace feedback and refinement.
• Proficiency in Figma, Illustrator, and Photoshop, with a deep understanding of brand documentation and systematization.
• A passion for storytelling and the ability to create narratives that drive brand engagement.
• Comfortable leading workshops, brand exercises, and sprints with both internal and external teams.
• A deep understanding of product design principles and how brand design integrates with digital experiences.

Preferred Qualifications

• Experience in motion, 3D, or interactive design to enhance brand expression.
• Strong writing skills for creative copy, brand guidelines, or strategic positioning.

Benefits & Perks

• Remote Flexibility: Open to remote candidates located within PST to BRT time zones.
• Inclusive Culture: We are an Equal Opportunity Employer committed to diversity and inclusion.
• Global perspective with opportunities to work with early-stage startups and established global enterprises.