Influencer Marketing Manager - NY

The role of the Influencer Marketing Manager

The role of the Influencer Marketing Manager involves actively contributing to our team's efforts in developing, supervising, and executing influencer and celebrity-driven digital marketing initiatives for our wide-ranging client base at Cogent World. We're seeking a candidate who not only thrives in orchestrating multiple campaigns featuring diverse talents but also showcases remarkable organizational skills, a proactive mindset, and a collaborative spirit. Our ideal fit is someone who embodies a genuine passion for social media, particularly in the realms of beauty, fragrance, and current trends. Exceptional writing prowess and a sincere enthusiasm for the realm of influencer marketing are indispensable qualities we're looking for in the perfect candidate.

Responsibilities

• Assist in the development and execution of comprehensive influencer marketing strategies aligned with our client’s objectives and target audiences, ensuring optimal reach and engagement.
• Identify, research, and establish relationships with relevant influencers in various niches.
• Build a strong network of influencers to amplify our client’s messaging effectively.
• Assist in the conceptualization and design of engaging influencer marketing campaigns that seamlessly integrate with our client’s overall marketing initiatives. Collaborate with influencers to create authentic and compelling content.
• Work closely with influencers to ideate, create, and review content that aligns with our client’s values and resonates with our client’s audiences across various platforms.
• Assist with the negotiation of terms, compensation, and agreements with influencers, ensuring a mutually beneficial partnership. Manage contracts, deliverables, and deadlines.
• Monitor, track, and analyze the performance of influencer campaigns, using data-driven insights to optimize strategies for improved results.
• Cultivate and maintain strong relationships with influencers, acting as the main point of contact throughout campaigns to ensure successful execution and alignment with our client’s brand guidelines.
• Stay current with industry trends, emerging platforms, and influencer marketing best practices to continually innovate and enhance our strategies.
• Ensure that influencer partnerships adhere to FTC guidelines and regulations by overseeing proper disclosure and transparency in influencer content.

Requirements

• Bachelor's degree: in Marketing, Communications, or a related field.
• 2-3 years of proven experience: in influencer marketing.
• A strong portfolio: showcasing successful influencer collaborations and campaigns.
• In-depth knowledge: of various social media platforms and influencer marketing trends.
• Exceptional communication: and interpersonal skills for building strong relationships.
• Creative thinker: with the ability to ideate and execute innovative influencer campaigns.
• Strong negotiation skills: and the ability to manage contracts and partnerships.
• Analytical mindset: with the ability to interpret data and metrics to drive campaign optimization.
• Proficiency: in influencer marketing tools, social media analytics, and project management software.
• Familiarity: with legal and ethical considerations related to influencer marketing.