Commercial Sales Manager Opportunities

About the position

Bacardi is building a talent community for current and future Commercial Sales Manager opportunities across its U.S. Commercial organization. Candidates may be considered for openings as they arise; an immediate opening may not be available.

Sales Managers drive commercial results and strengthen relationships with key on- and off-premise accounts, such as restaurants, bars, nightclubs, hotels, chains, and independent retailers. The role may involve customer and distributor relationship management, business planning, territory and account development, promotional execution, brand education, sales analysis, budget management, and representing Bacardi at industry and customer events.

Bacardi seeks commercially minded candidates with relevant beverage alcohol, hospitality, food and beverage, or consumer goods experience, strong relationship and communication skills, and a passion for sales, spirits, and consumer engagement. The company describes its culture through the 3Fs: Fearless, Family, and Founder, and highlights belonging, self-awareness, people agility, results agility, mental agility, and change agility as important attributes.

Bacardi states that it seeks talent from all backgrounds, promotes fair treatment and rewards, and does not tolerate discrimination on legally protected grounds. The rewards package may vary based on employment nature and location and may be subject to change or employee contributions.

Responsibilities

• Build and strengthen relationships with key customers, accounts, distributors, and industry stakeholders.
• Develop and execute customer business plans that drive distribution, visibility, consumer engagement, and sales growth.
• Identify new business opportunities and expand Bacardi's presence within assigned territories and accounts.
• Execute promotional programs, activations, trainings, events, and consumer engagement initiatives.
• Collaborate with distributor partners and cross-functional teams to achieve commercial objectives.
• Lead account presentations, business reviews, and brand education sessions.
• Analyze sales performance, market trends, and competitive activity to identify growth opportunities.
• Manage account investments, promotional budgets, and performance metrics.
• Support local, regional, and national brand initiatives within the market.
• Train and educate customers and account staff on Bacardi brands and portfolio offerings.
• Maintain accurate reporting and tracking of customer activities, account objectives, and business results.
• Deliver against sales, distribution, activation, and execution goals while building long-term customer partnerships.
• Represent Bacardi at industry events, trade shows, community activations, and key customer engagements.
• Stay informed on consumer, hospitality, and beverage alcohol trends to help identify emerging opportunities.

Requirements

• Experience in the beverage alcohol, hospitality, food and beverage, or consumer goods industries.
• Proven ability to build and maintain influential customer relationships.
• Commercial acumen and a passion for driving sales results.
• Experience working with distributors, wholesalers, on-premise accounts, retailers, or hospitality operators.
• Strong presentation, influencing, and communication skills.
• Experience executing activations, promotions, events, or customer programs.
• Ability to analyze business opportunities and develop account growth strategies.
• Entrepreneurial thinking and an ownership mindset.
• Passion for Bacardi brands, culture, and consumer engagement.

Benefits

• Competitive pay package.
• Competitive holiday and paid time off, plus additional days such as a volunteer day.
• Retirement/pension plan.
• Medical, critical illness, and life insurance.
• Employee assistance programs.
• Family-friendly and inclusive leave policies.
• Incentives and allowances as part of the Total Rewards package; incentive plans are linked to company and individual performance and may vary.