Director, Digital Marketing

Position Overview

Join the Pacsun Community – a brand co-created in Los Angeles that inspires the next generation by building community at the intersection of fashion, music, art, and sport. At Pacsun, you will be part of a team that uses its voice, platform, and resources to drive positive change. As the Director, Digital Marketing, you will develop and manage the company’s digital growth marketing strategy while leading an in-house paid media team. You will collaborate across functions to drive customer acquisition, retention, and revenue growth through channels such as paid search, paid social, affiliate, display, SEO, and custom activations.

Key Responsibilities

• Develop and execute a comprehensive paid marketing strategy across all digital media channels, leading the internal paid media team from concept to launch.
• Manage all aspects of digital media including SEO/SEM, affiliate programs, display re-targeting, paid social, and custom activations with media partners.
• Set clear, measurable goals for the digital media team and oversee tactical execution including media allocation and optimization.
• Collaborate with cross-functional leaders in Merchandising, Buying, Planning, Brand Marketing, Creative, and IT to optimize digital marketing effectiveness.
• Identify and launch new digital marketing initiatives to better acquire and retain customers, while managing budgets and improving return on ad spend.
• Build and maintain key relationships with platform partners, including Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
• Provide detailed reporting on the effectiveness of all digital media channels, including performance metrics, customer acquisition costs, and lifetime value.
• Lead efforts on landing page optimization and A/B/multivariate testing to improve click-through and conversion rates.
• Evaluate digital marketing partners, vendors, and publishers for their contribution to overall business objectives.

Required Qualifications

• Bachelor’s Degree preferred, ideally in Marketing, Business, or Retail.
• 5-7 years of experience in digital marketing and marketing analytics.
• 5+ years of experience within a retail environment; experience in apparel and omni-channel operations is a plus.
• Proven financial acumen with the ability to report on KPIs, user behavior, shopping flows, and marketing performance.
• Hands-on, analytical, and highly collaborative leader with excellent interpersonal, written, and verbal communication skills.
• Strong data analysis and interpretation skills with proficiency in Microsoft Office applications, especially Excel, PowerPoint, and Word.
• Self-starter with the ability to solve medium to complex problems in a fast-paced environment.
• Demonstrated leadership qualities including operating with integrity and confidentiality, nurturing cross-functional partnerships, and serving as an advocate for company culture.
• Ability to recruit, develop, and retain top talent while balancing strong management presence with approachability.

Benefits & Perks

Compensation: $157,411 - $181,384

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• $1,000 referral incentive program
• Generous associate discount (30-50% off merchandise online and in-stores)
• Competitive long-term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Additional employee perks throughout the year