Analytics and Digital Marketing Manager
Job Description
Job Description
Leading the Investment Bank’s integrated analytics reporting across the digital marketing estate, including its global website, social media, paid media, and marketing campaign. Setting the vision for best-in-class analytics reporting across platforms, from analytics strategy to establishment and maintenance of consistent reporting tools. Helping build a best-in-class data and analytics roadmap that obtains both short-term and long-term objectives required to be a center of analytic excellence. Transforming raw data into insights, recommendations, and results with an emphasis on clear storytelling and driving actionable marketing and business recommendations. Helping the business prioritize high ROI enhancements to marketing programs that encourage deeper client interactions and ultimately improve conversion metrics over time.
Equal Opportunity Employer
Barclays is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.