Coordinator, Digital Marketing - Commercial Partnerships
Job Description
Responsibilities
Manage organization and population of release pitching details and assets in Airtable, including feature.fm links, descriptions, marketing/pitch summaries, and artist photos.
Pitching releases in DSP forms and backends across US-based projects.
Share weekly updates on external releases and priorities with external DSP stakeholders.
Develop relationships with DSP and editorial contacts on behalf of the company/clients.
Administer all US label‑credit advertising campaigns, including TikTok and Spotify ads, to support the growth strategy on these platforms.
Support a label‑owned playlist ecosystem to drive streaming growth, including creating new playlisting strategies and implementation.
Support all digital marketing strategies to drive revenue growth, including paid media, creator marketing, content marketing, D2F marketing, and viral marketing techniques and strategies.
Create and edit content as‑needed for marketing campaigns and owned media assets, such as advertising banners/videos, social media cutdowns, and newsletters.
Weekly streaming summaries and digital performance reports, including playlisting wrap‑ups, advertising reports, and bespoke marketing campaign reports.
Act as the first point of contact for the go‑to‑market best practices for partner labels.
Support quarterly planning across catalog, frontline, and anniversary projects.
Requirements
Bachelor’s degree: required.
Experience: in music marketing is a plus, but not required.
Familiarity: with CRM, project management, and email marketing platforms (e.g., Airtable, HubSpot, Mailchimp, or similar).
Proficiency: with content creation and editing tools, including Canva and Adobe Creative Suite.
Strong understanding: of social media marketing, fan engagement, and audience growth across platforms such as TikTok, YouTube, Reddit, and Snapchat.
Working knowledge: of digital advertising fundamentals and marketing technology platforms.
Proficiency: in Microsoft Office and Google Workspace.
Excellent: communication, relationship‑building, and stakeholder‑management skills.
Highly organized: self‑motivated, and able to manage multiple priorities while meeting deadlines.
Quick learner: with the initiative to take ownership and continuously develop expertise.
Passion: for music, fan culture, and the evolving digital music ecosystem, including streaming and artist‑to‑fan engagement.