SENIOR DIGITAL MARKETING SPECIALIST

Position Overview

Palco is a visionary company pioneering a health-care movement that empowers people with disabilities and older adults to live independently and with quality. As a SENIOR DIGITAL MARKETING SPECIALIST, you will develop and execute data-driven marketing strategies to enhance brand visibility, drive engagement, and maximize ROI across digital channels.

Key Responsibilities

• Develop and execute comprehensive digital marketing strategies (SEO/SEM, content marketing, PPC, social media) aligned with business objectives.
• Build digital advertising infrastructure and integrate marketing automation systems to support new website development and customer journey mapping.
• Optimize website conversion rates through A/B testing, UX enhancements, and search engine optimization.
• Analyze campaign performance by tracking key metrics, generating insights, and adjusting strategies to maximize ROI.
• Collaborate with cross-functional teams including design, content, and sales while managing digital marketing budgets and reporting progress to stakeholders.

Required Qualifications

• 5-7 years of experience in digital marketing, performance marketing, or related fields.
• Expertise in SEO, SEM, paid media, social media marketing, and content strategy.
• Hands-on experience with Google Ads, Facebook/LinkedIn Ads, Google Analytics, and CRM platforms.
• Proficiency in marketing automation tools.
• Strong analytical mindset with excellent communication and project management skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Benefits & Perks

• Remote/Work-from-Home Role– Enjoy the convenience of working from home and a healthy work/life balance.
• Generous Paid Time Off– Take time off to recharge.
• Quarterly/Annual Bonus Potential– Gain the possibility for bonus compensation.
• Retirement Savings Plan– Benefit from support as you save for your future.
• Career Growth Opportunities– Advance your career with a broad portfolio and global presence.
• Paid Training– Continue your learning journey through internal and external opportunities.
• Great Work Environment– Be part of a collaborative, diverse culture that values authenticity and impact.