Marketing Coordinator Field & Digital Growth

Benefits

• Flexible schedule
• Health insurance
• Opportunity for advancement

Location: Atlanta North Metro (Chastain, Brookhaven, North Druid Hills, Dunwoody, Sandy Springs, Johns Creek, South Forsyth, Suwanee + nearby areas)

Schedule: 1823 hours per week

Pay: $15$18 per hour, based on experience

Reports To: Ownership / Senior Leadership

Travel: Local only (reliable transportation required)

About Scenthound

Scenthound is a fast-growing dog wellness franchise focused on keeping dogs clean, healthy, and happy. We operate multiple locations across North Atlanta and are continuing to scale. We combine strong digital marketing with community-based brand growth.

About the Role

We are hiring a high-energy, outgoing Marketing Coordinator to own local field marketing, community outreach, and digital marketing performance oversight across our six locations.

This role is a hybrid position that includes:

• In-person community marketing and events
• Digital marketing performance tracking
• Direct ownership of our relationship with our digital marketing agency, Hibu

You will not be running ads day-to-daybut you will own performance, ROI accountability, and alignment between field marketing and digital campaigns.

This is a high-visibility growth role with direct access to ownership and future advancement potential.

Key Responsibilities:

Community Outreach & Field Marketing

• Spend approximately 3 hours per week per location in the field
• Build partnerships with:
• Apartments & HOAs
• Schools & churches
• Local businesses
• Veterinarians & pet-related partners
• Represent Scenthound at:
• Local events, pop-ups, and brand activations
• ~10 events per year across 6 locations
• Coordinate local promotions and in-store marketing support

Digital Marketing Oversight & Agency Management

• Own the relationship with our digital marketing agency (Hibu)
• Attend twice-monthly performance calls
• Monitor performance across:
• Google Ads
• Facebook & Instagram
• Local SEO
• Website performance
• Track and understand:
• Cost per lead (CPL)
• Conversion rates
• Location-level performance
• Provide feedback and direction to ensure marketing dollars drive ROI

Performance Tracking & Reporting

• Track lead sources, event results, and conversions
• Deliver:
• Simple weekly updates
• Monthly marketing ROI summaries
• Help leadership clearly understand: Whats working, whats not, and what to adjust next

Brand Consistency & Growth Strategy

• Ensure consistent messaging across:
• Digital advertising
• Community outreach
• In-store promotions
• Contribute new ideas for:
• Growth campaigns
• Partnerships
• Local promotions
• Help build a repeatable local marketing playbook as the brand scales

Ideal Candidate

• Extremely outgoing and confident
• Comfortable walking into businesses and starting conversations
• Organized, reliable, and self-motivated
• Comfortable reviewing basic marketing performance data
• Strong communication skills
• Reliable transportation for local travel

Preferred Experience (Not Required)

• Community or field marketing
• Marketing coordination
• Event marketing
• Brand ambassador work
• Exposure to Facebook or Google Ads reporting

Why This Role Is Unique

• Direct access to ownership and leadership
• Real ownership of marketing performance
• Mix of strategy + execution
• Clear growth path into a future Director of Marketing role

Compensation & Schedule

• $15$18 per hour
• 1823 hours per week
• Flexible schedule
• Some evenings and weekends for events