Senior Marketing Manager - Specimen Management

Job Summary

Lead the Core Tubes portfolio within the U.S. Specimen Management platform to drive revenue growth and market leadership. Develop and execute multi-year marketing plans focused on sustainable differentiation, profitability, and customer value. Collaborate across regional and global teams using customer insights, market analysis, and innovation in a fast-paced environment.

Ideal Candidate Requirements

• Bachelor's degree required; MBA preferred.
• Minimum 7 years of business experience, including 5+ years in marketing or product management.
• Healthcare or life sciences marketing experience preferred.
• 5+ to 7 years total experience.
• Associate seniority level.

Key Responsibilities

Portfolio Leadership:

Own all aspects of product management for the Core Tubes portfolio including forecasting, financial planning, pricing, lifecycle management, and promotional activities.

Customer-Centric Growth:

• Develop compelling value propositions and identify customer needs.
• Create training programs to support sales teams and enhance customer engagement.

Regional Marketing & Sales Support:

Partner with sales teams to deliver marketing programs, launch management, and field training that drive adoption and retention.

Strategic Planning:

• Build and execute annual and long-term marketing strategies including pricing, positioning, branding, and resource allocation.
• Leverage data-driven insights and marketing excellence framework.

Tactical Execution:

• Deliver marketing collateral, demand forecasts, and competitive analyses.
• Manage multiple priorities with speed and precision.

Innovation & Creativity:

• Identify new product opportunities.
• Develop creative marketing tactics to differentiate in the marketplace.

Data-Driven Insights:

• Develop KDG dashboards that synthesize data from multiple sources.
• Enable actionable insights to optimize performance annually and across strategic planning cycles.

Leadership & Influence:

• Lead cross-functional initiatives.
• Influence without authority and serve as trusted advisor to stakeholders.
• Domestic travel up to 30%.

Required Technical Skills

• Depth of marketing expertise in segmentation and lifecycle management.
• Product launch planning and execution.
• Strategic pricing, positioning, branding, and resource optimization.
• Spreadsheet proficiency, collateral development, forecasting, and competitive analysis.
• KDG dashboard development for data synthesis.

Functional Skills

• Product portfolio management including forecasting, financial planning, pricing, and lifecycle management.
• Value proposition development and customer needs identification.
• Sales training program creation and field training delivery.
• Marketing program development and launch management.
• Strategic planning and execution.
• Marketing collateral and competitive analyses production.

Behavioral Skills

• Strong customer focus and strategic mindset.
• Leadership and creativity with bias for action.
• Ability to influence cross-functional teams without authority.
• Excellent oral and written communication.
• Proven problem-solving and continuous learning.
• Ability to manage competing priorities in high-growth environment.

Skills

• Biology
• Brand Positioning
• Business Administration
• Competitive Analysis/Strategy
• Cross-Functional
• Customer Relations
• Customer/Client Research
• Financial Planning
• Forecasting
• Healthcare
• Investment Management
• Leadership
• Market Analysis
• Market Segmentation
• Market Share
• Marketing
• Marketing Plan
• Marketing Strategy
• Marketing/Sales Collateral
• Multitasking
• Needs Assessment
• Outbound Marketing
• Paint Shop Pro Tubes
• Partner Sales
• Performance Tuning/Optimization
• Presentation/Verbal Skills
• Pricing
• Problem Solving Skills
• Product Management
• Product Pricing
• Product/Service Launch
• Profit & Loss
• Regional Sales
• Reporting Dashboards
• Resource Management
• Revenue Growth
• Sales
• Sales Prospecting
• Sales Support
• Specimens/Samples
• Spreadsheets
• Strategic Planning
• Training Program Development
• Willing to Travel
• Writing Skills

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