Digital Marketing Coordinator

Position Overview

The Digital Marketing Coordinator provides support to the marketing team to optimize the organization’s digital marketing programs with a focus on content creation and management. This role will oversee the social media management platform HootSuite, engage customers via social comments/DMs, and compile social media analytic reports.

Salary: $45,000-55,000

Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran. Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.

Key Responsibilities

• Assist in the development, execution, and monitoring of multi-channel digital marketing campaigns (email, social media, paid ads, SEO, content, etc.).
• Monitor all social channels via HootSuite.
• Track, analyze, and report on key performance metrics for campaigns, providing insights and recommendations.
• Collaborate with internal teams, agencies, and vendors to align marketing strategies with business goals.
• Conduct research on competitors, market trends, and emerging digital tools.
• Ensure all content and campaigns are optimized for search engines and follow brand guidelines.

Required Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience)
• Experience Required: 1-3 years of experience in digital marketing or a related role

Preferred Qualifications

• Strong understanding of social media platforms, email marketing tools, and digital advertising.
• Familiarity with analytics tools (e.g., Google Analytics, Meta Business Suite, HubSpot, or similar).
• Basic knowledge of SEO best practices and content management systems (CMS).
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creative mindset with a willingness to test, learn, and adapt strategies.