Social Media Community Engagement Specialist

Demo160: Core Template TEMC6 months ago
Santa Barbara, CA, United States
On-site
Full-time
Junior Level (1-3 years)

Job Description

Overview:

We are seeking a full-time Social Media Community Engagement Specialist in our Olathe, KS location. In this role, you will be responsible for managing day-to-day conversations with Company's fitness communities by working closely with the Global Social Content Manager and social strategy team to build long-lasting relationships and sales through community engagement.

Qualifications:

Basic Qualifications

  • Bachelor's Degree in Public Relations, Communications, Journalism, Marketing, English, or related degree AND a minimum of 3 years relevant work experience
  • Experience in digital or social media at an agency or corporate setting –
  • Excellent academics (cumulative GPA greater than or equal to 3.0 as a general rule)
  • Demonstrated strong and effective verbal, written, presentation and interpersonal communication skills
  • Must be positive, detail oriented, organized, team oriented and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and lead in a fast paced, deadline-driven environment

Desired Qualifications

  • Demonstrated enthusiasm for cycling – road, mountain, gravel, etc
  • Demonstrated firsthand knowledge of the category and lifestyle and communicate authentically with the audience

Company: Company International is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, veteran's status, age or disability.

This position is eligible for: Company's benefit program. Details can be found here: Company Benefits.

Responsibilities:

Essential Functions

  • As the "voice of Company" on social media, this role will lead the way in establishing 1:1 communication with our communities on Twitter, Instagram and Facebook
  • Help grow our audience and build long-lasting relationships by motivating, inspiring, encouraging and celebrating them via community engagement
  • Monitor select Company social channels Monday-Friday 9am-5pm (and potentially weekends during events season or other business priorities)
  • Engage via reactive engagement on posts/replies that tag @Company, @CompanyFitness, @CompanyCycling or #Company
  • Engage via proactive engagement with our followers or public posts from the fitness communities
  • Support and coordinate campaign launches, always-on postings, giveaways, promotions and other content initiatives on Company's social channels
  • Help monitor and manage our relationships with a robust roster of #CompanyAmbassadors, partners and influencers
  • Share insights from the community and first-person perspectives to help shape future content initiatives
  • Continue to learn and engage with segment around new products, trends and general segment knowledge, follow key events and keep current with any relevant news
  • Collaborate with PR, Sponsorships, Media and other key departments to ensure brand cohesion and unified marketing initiatives
  • Provide best practices and recommendations to creative leadership and social strategists that position Company as best-in-class
  • Seek ongoing User-Generated Content for sharing on Company channels

Required Skills

Digital Marketing
Social Media Management
Content Creation
Communication
Customer Relationship Management
Community Engagement
Public Relations