Marketing Operations Manager

Position Overview

Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Key Responsibilities

• Drive go-to-market by planning, executing, and scaling channel marketing campaigns to help connect Meta's advertisers with Sales and similar offers, facilitating the adoption of advertising best practices.
• Oversee end-to-end campaign execution across operations, creative, and analytics teams to ensure on-time and accurate launches.
• Lead cross-functional strategic projects with partnering engineering and Marketing Technology teams, including significant infrastructure changes, exploring technical solutions, implementing and refining processes, internal martech strategy, and performance data management.
• Partner closely with the Growth Marketing and other stakeholders to prioritize strategic initiatives and collaborate with technical teams to build effective long-term solutions that improve marketing efficiency and effectiveness.
• Work closely with the Enablement team in the quarterly intake and sprint planning process.
• Collaborate, prioritize, and communicate updates for requests with cross-functional stakeholders.
• Utilize quantitative and qualitative data teams to deeply understand the audience and use cases, informing strategy, rollout decisions, optimizations, and measurement.
• Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations.
• Design and implement test plans to understand drivers of conversion and product adoption.
• Manage and optimize marketing automation platforms, including setup, configuration, and troubleshooting.

Required Qualifications

• Requires a Master's degree (or foreign equivalent) in Marketing, Communication, Public Relations or a related field and 36 months of work experience in a marketing-related occupation.
• 36 months of experience in:
  • Digital marketing fundamentals with experience in multiple digital marketing channels
  • Leading large scale marketing campaigns with a minimum budget of $1 million in multiple digital marketing channels
  • Quantitative analytical experience and knowledge of marketing analytics, including analyzing digital marketing data in Excel and SQL, and running correlation and regression models to understand relationships between marketing variables
  • Experience with cloud-based marketing platforms (Salesforce Marketing Cloud, Salesforce Data Cloud) and marketing technology
  • Working in a results-driven environment with skills in analyzing performance, running end-to-end A/B testing and lift measurement (including power analysis, test design, questionnaire design, and statistically significant analysis), and extracting actionable insights
  • Technical skills and experience integrating marketing data with Meta ads using Conversion API
  • Experience implementing Pixel code with Web Development teams and configuring conversion events with Pixel
  • Technical expertise in managing big data and data pipelines for audience creation with SQL, along with implementing data governance to ensure privacy compliance
  • Experience writing code in Python to automate campaign execution, reducing launch time and minimizing input errors
  • Experience influencing and providing direction to cross-functional teams—including marketing, creative, data, and operations—to execute and evaluate marketing campaigns