Senior Shopper Marketing Manager

Position Overview

Coke Florida is looking for a Senior Shopper Marketing Manager based out of our Tampa HQ location, working Monday – Friday with occasional nights and weekends. In this role, you will be responsible for overseeing all aspects of Customer Marketing Planning and Activation for an assigned customer and/or channel in Florida to deliver on business objectives and drive results.

Key Responsibilities

• Lead the strategic development and execution of localized programming and brand activation at key accounts for programs developed by the HQ Level Shopper Marketing Teams.
• Own the customer marketing roadmap by partnering with Customer Teams to translate National GOAT programs, innovation launches, and brand initiatives into high-impact, account-specific and channel-specific programs.
• Maximize the marketing activation of Coke Florida assets (e.g., Tampa Bay Bucs, Disney) in collaboration with the Asset Manager by developing full-funnel retail programs, stand-alone activations, and experiential extensions tied to customer objectives.
• Leverage channel strategy insights to architect profitable, customer-centric plans ensuring alignment with sales goals, financial targets, and brand strategy while influencing customer decision makers.
• Lead marketing sell-in with select customers, including developing persuasive storytelling, building strategic sales decks, and representing marketing as the senior voice in customer presentations.
• Activate cross-category partnerships with outside companies to develop customer programs.
• Own program budget planning, allocation, tracking, and stewardship, including coordinating different sources of funds from brand partners.
• Manage NEW Customer POS design and messaging including communication to the internal POS Store.
• Manage the Activation process – from developing timelines and creative to coordinating POS design, external partners, and obtaining internal and partner approvals.
• Assist in developing program recaps and measurement processes with the Business Intelligence team.

Required Qualifications

• Minimum undergraduate (BA or BS) degree.
• 7-10+ years of experience in customer marketing, retail marketing, brand marketing, sales, agencies, or CPG environments.
• Strong understanding of omnichannel shopper marketing, national promotions, activation planning, and customer-level execution.
• Proficiency in analytical tools (e.g., Nielsen Connect, Nielsen Panel) with the ability to translate data into insights and action.

Preferred Qualifications

• Proven track record of owning and delivering complex marketing programs with measurable business impact.
• Advanced strategic project leadership experience with the ability to manage multiple programs simultaneously while driving alignment across cross-functional teams.
• Strong collaboration and influencing skills with the ability to partner effectively across sales, brand, insights, and external agencies.
• Demonstrated ability to prioritize and make decisions in a fast-paced environment, anticipating risks and proactively removing barriers.
• Exceptional communication skills with executive presence – able to represent marketing internally and externally with confidence.
• Exhibit professional maturity, business judgment, and the ability to navigate complex stakeholder environments.

Additional Information: This job description is not an exhaustive list of all functions that the employee may be required to perform; additional duties may be assigned as needed. Employment with Coke Florida is at-will.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, disability, or any other federal, state, or local protected class.