Influencer Marketing Manager, NY

Position Overview

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments—making pioneering financial services easy and trusted for millions of customers worldwide.

We are looking for a creative, data-driven, and relationship-savvy Influencer Marketing Manager to lead our influencer marketing strategy. In this role, you will identify, negotiate, activate, and scale influencer partnerships to drive brand awareness, engagement, and performance outcomes while collaborating closely with brand, social, content, legal, and compliance teams.

Key Responsibilities

• Develop and execute the influencer marketing strategy to increase business KPIs.
• Identify and recruit new influencers through social networks, influencer networks, and other marketing platforms.
• Manage relationships with existing influencers, ensuring they have the tools and information needed to effectively promote our brand.
• Plan and manage influencer marketing campaigns, including product launch support, incentives, promos, and creative asset utilization.
• Collaborate with the creative team to develop and update marketing materials for influencer campaigns.
• Monitor and analyze influencer performance to ensure alignment with company goals and optimize efforts as needed.
• Track, analyze, and report on key metrics such as traffic, conversion rates, and ROI related to influencer initiatives.
• Use data insights to make informed decisions and optimize influencer campaigns for enhanced performance.
• Ensure all influencer marketing activities comply with relevant legal and regulatory requirements by region.
• Stay up-to-date with industry trends, best practices, and the competitive landscape to continually refine the influencer program.
• Implement and enforce company policies regarding influencer marketing activities.
• Work closely with cross-functional partners, including compliance, legal, creative, product marketing, data, and copywriting teams.
• Attend industry events and networking opportunities to build relationships and remain informed about emerging trends.

Required Qualifications

• Bachelor's degree.
• 3-5 years of experience in influencer marketing; experience running crypto influencer campaigns is ideal.
• Proven track record of managing successful influencer programs and driving measurable results.
• Strong analytical skills with experience in performance marketing metrics.
• Excellent communication and relationship-building skills.
• Proficiency with influencer marketing platforms and tracking tools.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Benefits & Perks

• An amazing work environment driven by extraordinary and passionate people who continuously innovate.
• Join an international team working on cutting-edge projects in a dynamic field.
• Growth and career opportunities with the chance to be proactive and creative.
• A flexible and enthusiastic work environment offering snacks, plenty of coffee, and other great benefits.
• Open and transparent culture with regular team updates and informal gatherings over food and drinks.
• Engaging events that keep you connected with the team and celebrate collective success.

EEOC Employer: We are proud to be an Equal Opportunity Employer and celebrate the diversity of our employees, including differences in race, color, religion, gender identity, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, disability, and any other protected classes. Difference makes us stronger and better—together.