Director of Marketing

Menu Strategy & Planning

• Collaborate with Culinary and Strategy teams to oversee menu development from concept through execution and distribution.
• Ensure alignment between menu strategy and loyalty program functionality.

E-Commerce Marketing

• Lead marketing initiatives focused on customer acquisition and retention for e-commerce channels.
• Define target customer segments and develop strategies to increase frequency and lifetime value.
• Own CRM initiatives, including email marketing, testing strategies, and campaign optimization.
• Manage and report on key growth and engagement metrics.
• Continuously assess program effectiveness and implement improvements based on insights.

Sales Generation & Market Campaigns

• Develop and execute integrated marketing campaigns to promote food, beverage, and event offerings.
• Partner with the Director of International Event Sales to drive revenue through targeted sales initiatives.
• Create and implement sales plans, set performance targets, and monitor results.
• Develop strategies to attract corporate clients, event planners, and high-value customers.

Staff Management

• Manage and develop marketing team members, including a Marketing Coordinator and/or Manager.
• Oversee execution of marketing support functions such as menu production, digital updates, content calendars, and print materials.

Skills & Competencies

• Strong leadership and relationship management skills across internal teams and external partners.
• Ability to manage multiple projects with varying complexities and deadlines.
• Excellent analytical, research, and writing skills.
• Strategic thinker with strong planning capabilities.
• Highly organized, detail-oriented, and self-motivated.
• Proven ability to manage staff, vendors, and agency partners effectively.

Minimum Education & Experience

• Label: Bachelor’s degree in marketing, Business Administration, or related field required.
• Label: 3–5 years of experience in marketing strategy or a related field.
• Label: Proficiency in Microsoft Excel, PowerPoint, Adobe Creative Suite, social media platforms, email marketing tools, and Google Analytics.

Work Environment

Primarily remote work with time spent in the Support Center as needed.

Occasional travel to restaurant locations and Innovation Center.