Director Visual Merchandising and Field Marketing

Position Overview

The New Balance team is looking for an experienced and passionate individual to join us as our Director of Visual Merchandising and Field Marketing. This creative, strategic, and collaborative leader will help drive our growth and expand our market presence. The ideal candidate is detail-oriented, possesses strong communication and presentation skills, and has a proven track record in developing and executing innovative visual merchandising strategies. New Balance is an Equal Opportunity Employer, committed to creating an inclusive environment for all employees.

Key Responsibilities

• Develop and execute creative visual merchandising strategies to expand New Balance’s market presence
• Utilize current trends and best practices in visual merchandising and field marketing to create engaging campaigns
• Manage multiple projects simultaneously and ensure timely, accurate completion
• Oversee and evaluate the success of all visual merchandising and field marketing initiatives
• Develop and maintain relationships with external vendors and partners
• Analyze customer feedback to refine and improve campaign effectiveness
• Collaborate with internal teams to align initiatives with New Balance’s brand and marketing objectives
• Prepare presentations and reports to update senior management on progress and outcomes
• Monitor industry trends and emerging technologies to maintain a competitive edge

Required Qualifications

• Bachelor's degree in Marketing, Visual Merchandising, or a related field
• Minimum 5 years of experience in a similar role
• A proven track record with a portfolio of projects and campaigns that demonstrates creative problem-solving skills
• Strong communication, presentation, and organizational skills
• Ability to manage multiple projects simultaneously while staying current with industry trends