Cross Channel Initiatives Analyst

The Role

The Cross Channel Initiatives team designs, analyzes, and optimizes incentive programs across retail, wholesale, and independent aftermarket channels, including PASE, Partner Perks, and targeted ad hoc initiatives.

The Cross Channel Initiatives Analyst is an insights-focused role that connects data to business decisions. This position supports end-to-end program design and measurement, ensuring incentive programs are grounded in robust analysis and deliver measurable business impact for dealers, customers, and GM.

What You'll Do (Responsibilities):

• Program performance analytics : Evaluate effectiveness of PASE, Partner Perks, and ad hoc incentives using sales, parts movement, redemption, and attach-rate data; identify performance drivers and gaps by region/segment.
• Insights to action : Build evidence-based recommendations on program mechanics (eligibility, payout curves, tiers, timing), forecast expected impact, and track realized results vs. targets.
• Dashboards & reporting : Develop and maintain Power BI dashboards and management-ready summaries (month/quarter close, pre/post promotions), ensuring data accuracy and audit readiness.
• Cross-channel collaboration : Partner with Sales, Service and Marketing Channel Leaders, Field Teams, Finance, and Marketing to align incentives to business priorities and customer experience goals.
• Dealer performance monitoring : Track KPI trends (e.g., sales volume, redemption rate, ROI, margin impact, dealer participation, program leakage, mix shifts) and escalate risks with mitigation options.
• Communication : Create concise presentations and program briefs to inform leadership decisions and field enablement; prepare FAQs/updates for internal stakeholders.

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree: in Business, Marketing, Economics, Finance, Analytics, or related field.
• Experience: 2–5 years experience in incentives, pricing/promo analytics, sales operations, or commercial analytics (automotive/aftermarket preferred).
• Technical: Advanced Excel; working proficiency in SQL and Power BI (or Tableau) for data modeling, measures, and visualization.
• Analytical skills: Strong analytical problem-solving, attention to detail, and ability to translate data into clear business recommendations.
• Communication: Effective communicator able to work across diverse stakeholder groups and manage multiple priorities in a fast-paced environment.

Core Competencies

• Strategic and analytical thinking – Connects data to business strategy and incentive program design.
• Insight-driven decision support – Translates analysis into clear, actionable recommendations.
• Influencing without authority – Uses insights and storytelling to shape decisions across diverse stakeholders.
• Cross-functional collaboration – Builds strong relationships across Sales, Marketing, Finance, Field Operations, and Program Management.
• Data storytelling and executive presence – Communicates clearly, confidently, and succinctly at multiple levels.
• Continuous improvement mindset – Uses insights to refine programs, reporting, and processes over time.