Home Care Business/ Marketing Coordinator

Position:

Home Care Business/ Marketing Coordinator (Full-time)

Location:

Havertown, PA 19083. (Onsite role)

Fixed Salary + Commission + Benefits

Job Description

We are seeking a passionate, organized, and goal-driven Home Care Business/ Marketing Coordinator to support the continued growth of Amada Senior Care Mainline Eastern PA. This role blends business development, community outreach, caregiver recruitment, and office coordination. The ideal candidate will build strong relationships within the healthcare and senior living community, increase brand visibility, support caregiver hiring efforts, and help convert inquiries into long-term clients.

This individual will serve as a local ambassador for Amada Senior Care Main Line Eastern PA’s services while also supporting internal operations to ensure smooth day-to-day office functions.

Key Responsibilities (Not Limited To)

• Referral & Business Development
• Identify, develop, and maintain relationships with referral sources including hospitals, rehabilitation centers, assisted living communities, case managers, social workers, and discharge planners.
• Maintain a consistent 5-day-per-week outreach schedule to generate qualified leads.
• Represent Amada Senior Care at health fairs, community events, professional networking meetings, and senior-focused programs.
• Track and report outreach activity, referral development, lead sources, and return on investment (ROI).
• Follow up promptly on leads from A Place for Mom and other referral platforms, including weekends as needed.
• Client Engagement & Consultations
• Meet with prospective clients and families to explain services, assess care needs, and convert inquiries into active clients.
• Provide knowledgeable guidance on home care services, assisted living placement options, and funding resources such as long-term care insurance and VA benefits.
• Support client intake, onboarding, and coordination by working closely with care management and scheduling teams.
• Maintain professional and compassionate communication with clients, families, and referral partners.
• Caregiver Recruitment & Support
• Assist with caregiver recruitment efforts including screening, interviewing, and coordinating onboarding activities.
• Support job postings, hiring events, and community outreach initiatives aimed at caregiver hiring.
• Communicate with caregivers regarding availability, documentation, and general support needs.
• Collaborate with the office team to help maintain adequate caregiver staffing levels.
• Office & Administrative Support
• Assist with general office operations including answering phones, responding to inquiries, organizing files, and maintaining records.
• Support scheduling, documentation tracking, and compliance-related tasks as needed.
• Coordinate internal communications between caregivers, office staff, and leadership.
• Ensure a welcoming and professional office environment.
• Marketing Execution
• Assist with local marketing initiatives including social media outreach, email campaigns, physician office visits, and community newsletters.
• Distribute and maintain marketing materials at key partner locations.
• Monitor market trends and competitor activity to help adjust outreach strategies.

Qualifications

• Minimum 2+ years of experience in sales, marketing, community outreach, or coordination; home care industry experience required.
• Proven ability to meet and exceed outreach, sales, or recruitment goals.
• Strong verbal and written communication skills; confident presenting to families, professionals, and community groups.
• Highly organized, self-motivated, and able to manage multiple priorities independently.
• Proficiency with Microsoft Office and/or Google Workspace.
• Valid driver’s license and own transportation for local travel.
• Strong organizational skills with the ability to multitask effectively.

Why You’ll Love Working at Amada Senior Care

• Make a Difference: Help families access life-changing senior care options.
• Local Impact: Build relationships in the community where you live and work.
• Career Growth: Join one of the fastest-growing companies in home care with advancement potential.
• Supportive Culture: Work alongside a passionate and collaborative team.
• Competitive Compensation: Base salary + uncapped commission + cell phone reimbursement + mileage reimbursement.
• Perks: Flexible schedule, employee discounts.
• Strong organizational skills with the ability to multitask effectively.
• Valid work authorization is required; candidates must not need sponsorship for work.
• This is a full-time onsite role.

Application Information

If you are an organized professional who thrives in a supportive and client-focused environment, we’d love to hear from you! Apply today to join our dedicated team at Amada Senior Care.

About Amada Senior Care:

At Amada Senior Care, we are dedicated to enriching the lives of seniors and supporting their families with compassion, professionalism, and respect. As a trusted home care provider in the West Philadelphia suburbs, we focus on quality care, personalized service, and building strong relationships — with both our clients and our team. Join us in making a meaningful impact every day.

Pay:

$30,000.00 - $40,000.00 per year

Benefits:

• Flexible schedule
• Paid time off
• Referral program

Application Question(s):

• Your expected Salary and how soon you can start?

License/Certification:

Driver's License: Required

Work Location:

In person