Digital Analyst

iQuanti10 months ago

Jersey City, New Jersey, United States

Remote

Full-time

Junior Level (1-3 years)

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Job Description

Key Responsibilities

Planning and Execution
Develop business requirements for analytics and media tagging needs for client’s digital properties and marketing campaigns.
Creates tagging specifications for web platforms and applications based on business requirements.
Diagnose issues and audit current platform configurations and tags, providing recommendations for improvement.
Translate the measurement plan into technical specifications including tagging and data capture requirements.
Develop and modify JavaScript code to execute data collection/tracking.
Create and maintain documentation related to data layer implementation requirements.
Provide best in class implementation of 3rd party tracking tools (Doubleclick, Adwords, Comscore, etc.).
Implement tag management solutions (Google Tag Manager, Adobe Dynamic Tag Manager, Tealium, etc.).
Partner with development teams for user acceptance testing and implementation.
Quality and Process Improvement
Perform all QA of tagging to ensure business requirements are properly met.
Ensure quality assurance of all work products by the team, adhering to delivery timelines and contractual SLAs.
Develop and implement coding practices for site tagging in line with industry standards.
Recommend measures to improve efficiency and/or quality of tagging.
Develop key process documentation for the tag strategy and implementation process.
Serve as the "Tagging Implementation Expert" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases.
Web Analytic Expertise
Work with peers in the marketing and analytics teams to create, manage, and enforce digital analytics tagging standards ensuring robust and consistent data capture for analysis.
Develop reports in web analytics tools (e.g., Adobe Analytics, Google Analytics) to support operational reporting for end users.
Maintain a working knowledge of industry best practices and changes in analytics platforms, and identify how they impact existing clients.
Serve as a subject matter expert to the web development team on troubleshooting and resolving tag implementation issues.
Participate in development and training sessions.

Required Qualifications

Experience working with both manual and tag management analytics implementations and using troubleshooting tools (e.g., Developer Tools, Tag Assistant, GA Debug).
Experience in implementing and developing reports via web analytics solutions (Adobe Analytics, Google Analytics, Quantum Metrics, etc.).
Proven experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic environments.
Knowledge of general web best practices in SEM, SEO, and UX.
Proficiency in web markup and front-end development (HTML5, CSS3, JavaScript).
Ability to communicate effectively with developers and technical teams.
Strong technical and communication skills to clearly articulate processes and tasks for tag management implementations.
Experience with training non-technical audiences.

Preferred Qualifications

4+ years of experience with a tag management system (e.g., GTM, DTM, Tealium).
4+ years of experience implementing and using web analytics tools (Adobe Analytics/Omniture, Google Analytics, IBM Digital Analytics/Coremetrics, and/or Webtrends).
2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore, etc.).
2+ years working with raw clickstream data (using SQL, Python, etc.) to develop custom reporting.

Required Skills

HTML5

JavaScript Development

Tag Management (GTM, Adobe DTM, Tealium)

Web Analytics (Adobe Analytics, Google Analytics, IBM Digital Analytics, Webtrends)

Communication

SQL

CSS3

Data Layer Implementation

Business Requirements Specification

Digital Analytics Implementation

QA and Testing

Python

3rd Party Tracking Tools (Doubleclick, Adwords, Comscore)

Planning and Execution

Documentation