Social Media and Marketing Coordinator

Job Summary

We are seeking a dynamic and highly motivated Social Media and Marketing Coordinator to elevate our brand presence across digital platforms. The ideal candidate will possess a passion for digital marketing, creative content creation, and social media management. In this role, you will develop and implement comprehensive marketing strategies, manage social media channels, and analyze campaign performance to engage our target audience effectively. Your expertise in branding, graphic design, and digital analytics will be instrumental in driving brand awareness and growth.

Duties

• Develop and execute engaging social media campaigns across platforms such as Facebook, Instagram, Twitter, and LinkedIn to increase brand visibility.
• Manage daily social media activities including content scheduling, community engagement, and social listening to monitor brand reputation and industry trends.
• Create compelling visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to support marketing initiatives.
• Coordinate with the marketing team to plan and implement paid advertising campaigns on Facebook Advertising and other digital channels.
• Conduct keyword research and optimize content for SEO to improve organic search rankings and web traffic.
• Analyze website traffic and social media metrics using Google Analytics and web analytics tools to measure campaign effectiveness.
• Collaborate with public relations teams to enhance brand messaging and manage relationship-building efforts with key stakeholders.
• Oversee content creation for e-commerce platforms, ensuring consistency in branding and messaging across all digital touchpoints.
• Utilize tools such as Hootsuite and Buffer to streamline social media management and scheduling processes.
• Support photography and video editing efforts to produce high-quality multimedia content for various campaigns.

Skills

• Proficiency in social media management tools including Hootsuite, Buffer, and similar applications.
• Strong graphic design skills with experience in Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Knowledge of SEO best practices, keyword research, and web analytics using Google Analytics.
• Experience with social listening tools to monitor brand reputation and industry trends.
• Expertise in digital marketing strategies including social media marketing, branding, and e-commerce promotion.
• Excellent content creation skills with an eye for proofreading and editing for accuracy and clarity.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills to foster positive interactions with clients, partners, and stakeholders.
• Familiarity with video editing software for producing engaging multimedia content. Join us as we craft innovative marketing campaigns that captivate audiences worldwide!

Job Types

Full-time, Part-time, Internship

Pay

$20.00 - $30.00 per hour

Benefits

• Flexible schedule

Work Location

In person