Product Data Analyst, Mobile App User Acquisition (USA or Canada)

Position Overview

StackAdapt is a self-serve advertising platform specializing in multi-channel solutions such as native, display, video, connected TV, audio, in-game, and digital out-of-home ads. The Advertising Technology team is seeking a highly analytical and results-oriented Product Data Analyst to drive data insights for the Mobile App User Acquisition (UA) program. In this role, you will partner with cross-functional teams to define key performance metrics, analyze trends, and deliver impactful data-driven recommendations that optimize campaign performance.

Key Responsibilities

• Analyze past and current mobile UA campaign data to identify trends, measure effectiveness, and recommend optimizations.
• Establish and refine core metrics that drive mobile UA performance in alignment with business goals.
• Collaborate with BI, Data Engineering, and Data Analytics teams to build scalable data solutions.
• Partner with Product and Machine Learning teams to optimize targeting models and campaign performance.
• Work with the BI team to design and maintain data sources, dashboards, and automated reports for real-time insights.
• Lead weekly performance reviews, presenting key findings and data-driven recommendations to stakeholders.
• Prepare and present Quarterly Business Reviews (QBRs) to leadership, highlighting campaign trends and opportunities.

Required Qualifications

• Bachelor’s degree in Data Science, Business Analytics, Statistics, Computer Science, or a related field.
• 2-4 years of experience in data analysis, business intelligence, or product analytics within ad tech, mobile user acquisition, or performance marketing.
• Strong experience with SQL for querying and analyzing data.
• Proficiency in data visualization tools such as ThoughtSpot, Tableau, Looker, or Power BI.
• Familiarity with Python or R for statistical analysis is a plus.
• Understanding of key mobile UA metrics including Cost Per Install (CPI), Install Per Mille (IPM), Click-to-Install (C2I), Return on Ad Spend (ROAS), and Lifetime Value (LTV).
• Experience working with Mobile Measurement Partners (MMPs) like Adjust, AppsFlyer, or Kochava.
• Ability to extract meaningful insights from complex datasets and communicate findings clearly.
• Strong communication and presentation skills to translate data insights into compelling narratives for leadership and stakeholders.

Benefits & Perks

• Highly competitive salary
• RRSP/401K matching
• 3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off
• Access to a comprehensive mental health care platform
• Full benefits from day one of employment
• Work-from-home reimbursements
• Optional global WeWork membership for a change of scenery
• Robust training and onboarding program
• Support for personal development initiatives (conferences, courses, etc.)
• Access to StackAdapt programmatic courses and certifications for continuous learning
• An awesome parental leave policy
• A friendly, welcoming, and supportive culture
• Regular social and team events