Sr. Marketing Manager, Global Campaigns

Position Overview

Lenovo is a global technology powerhouse with US$57 billion in revenue, a Fortune Global 500 company, and a leader in delivering Smarter Technology for All. As part of Lenovo’s Infrastructure Solutions Group (ISG) – a ~$10B business unit – we provide end-to-end IT solutions and services to organizations of every size. In this role, the ISG Global Campaign Manager will drive strategic, integrated B2B marketing campaigns aimed at IT decision makers, enhancing brand awareness, thought leadership, and demand for Lenovo’s innovative infrastructure products and solutions.

We are committed to building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To learn more about Lenovo, visit www.lenovo.com.

Key Responsibilities

• Own the global campaign strategy, development, and optimization for ISG multi-channel end-user marketing campaigns to drive awareness, thought leadership, and demand with our target audience.
• Lead the ISG relationship management with global, strategic agency partners.
• Align campaign objectives with targeted ISG business goals in coordination with Geo marketing teams.
• Design and lead the overall global campaign content strategy, including content sourcing, development, and delegation of assets, as well as alignment with local Geo marketing executions.
• Collaborate with ISG Partner Marketing to integrate alliance partners into global campaigns with appropriate market development funds support.
• Leverage messaging frameworks developed across various marketing segments for campaign amplification.
• Partner with global marketing operations to establish dashboards and benchmarks (KPIs, optimizations, effectiveness metrics) to measure and optimize campaign results.
• Participate as the ISG lead in cross-business group B2B campaign initiatives and influence collaboration across the company.
• Manage headquarter campaign budgets to ensure funds are utilized per internal finance and procurement policies.

Required Qualifications

• Bachelor's Degree required
• 8+ years of B2B campaign experience

Preferred Qualifications

• Strong B2B campaign management experience, including developing and managing marketing campaigns, programs, platforms, content creation, nurture strategies, and agency management
• Experience in B2B marketing within the technology industry
• Excellent verbal, written, and interpersonal communication skills
• Proven ability to work in a demanding, fast-paced environment and manage multiple programs simultaneously
• Exceptional project management skills with the ability to prioritize and delegate tasks effectively
• Ability to manage budgets and work proficiently with Excel spreadsheets
• Aptitude for engaging cross-functional teams and external stakeholders to drive efficiency and optimal outcomes
• Proficiency in Microsoft PowerPoint and Excel

Benefits & Perks

• Salary: $131,000 - $175,000 per year. Individuals may also be considered for bonuses and/or commissions.
• Benefits: Lenovo's benefits details can be found at www.lenovobenefits.com.
• Location: United States of America - North Carolina - Morrisville
• Application Deadline: 2/28/2025
• We are an Equal Opportunity Employer and do not discriminate on the basis of race, color, sex, age, religion, sexual orientation, gender identity, national origin, veteran status, or disability.