Digital Marketing Coordinator

Position Overview

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. As a key contributor within the Digital Communications Center of Excellence and under the supervision of the Senior Manager, Communications, the Digital Communications Coordinator works closely with internal stakeholders to support various digital marketing delivery activities throughout the Americas region. This role requires a highly organized self-starter with diverse hands-on digital marketing skills including website publishing, social media publishing, email marketing, database management, analytics reporting and ongoing process improvement. This position can be based in Atlanta, Baltimore, Boston, Chicago, Minneapolis, New York, Northern Virginia, Philadelphia, Short Hills, or Washington D.C., and offers a hybrid work schedule.

Key Responsibilities

• Edit/update and publish webpages on the firm website and microsites using the content management system.
• Build and publish new webpages using established templates and components within the content management system.
• Make basic enhancements to help fine tune search relevance on the website.
• Help monitor the general info@dlapiper.com mailbox.
• Generate email marketing lists using the Firm CRM system following best practices and standards.
• Build and disseminate external email campaigns using the Firm's email marketing platform following best practices and standards.
• Construct and publish social media posts natively or by using the Firm's social media marketing platform following best practices and standards.
• Publish firm content within the employee advocacy tool.
• Resize or crop digital images using an image editing application.
• Provide 'virtual event' support as required.
• Perform QA on all new or updated web pages, email messages, and event sites to ensure adherence to digital, brand, and accessibility standards.
• Review QA reports in Siteimprove to ensure website content quality.
• Provide marketing survey support using the Firm survey solution as required.
• Pull basic data reports in Google Analytics.
• Track all projects and tasks within the Marketing Central tracking system and proactively share progress updates with stakeholders.
• Provide ad-hoc project assistance to the Senior Manager, Marketing Ops as needed.
• Develop, maintain, and optimize documentation (workflows, processes, procedures, etc.).
• Utilize Firm collaboration platforms to work with relevant colleagues and stakeholders.
• Perform other duties as assigned.

Required Qualifications

• High School diploma or GED.
• Minimum of 2 years' experience in a professional services firm or digital shared services role.
• Proficiency in digital marketing tasks including website publishing, email campaigns, and social media posting.
• Basic HTML coding skills and proficiency with image editing applications such as Photoshop.
• Strong attention to detail and effective written and verbal communication skills.
• Experience with Microsoft Office and collaborative platforms (e.g., Teams, SharePoint).

Preferred Qualifications

• Bachelor's Degree in Marketing, Communication, Journalism, or a related field.
• Experience with the Vuture email marketing platform and InterAction CRM system.
• Hands-on experience using content management systems (Sitecore is a plus) and social media marketing platforms.

Benefits & Perks

• Compensation: $32.54 - $46.33 per hour, based on geographic location
• Benefits: Comprehensive package including medical, dental, and vision insurance, plus 401(k)
• Hybrid work schedule with flexible in-office and remote work options