Manager of Marketing and Strategy

Position Overview

StaffBuffalo is partnering with a well-established Buffalo-area retail organization to hire a Manager of Marketing and Strategy. This hands-on leadership role offers a competitive $55,000–$65,000+ annual salary with strong potential for growth. The successful candidate will oversee an in-house creative team, drive brand strategy across digital, retail, and B2B channels, and collaborate with leadership to align marketing, production, and sales objectives. This is an on-site position based in Buffalo, NY.

Key Responsibilities

• Lead and mentor a creative team of designers and marketing professionals.
• Develop and execute brand and marketing strategies across digital, retail, and wholesale channels.
• Oversee design and production of marketing materials, catalogs, and presentations for retail and B2B customers.
• Direct product, lifestyle, and e-commerce photography to align with brand standards.
• Guide creative direction for websites and online stores, including coordination with web and e-commerce teams.
• Manage marketing emails, digital advertising, and social media campaigns.
• Collaborate with leadership on product development, merchandising, and display design.
• Ensure brand consistency across all materials, packaging, and digital platforms.
• Oversee trade show signage, booth materials, and seasonal planograms.
• Support the creation of custom print projects, flyers, and promotional content.
• Review marketing performance metrics to refine campaigns and improve engagement.

Required Qualifications

• 5+ years of combined marketing and creative experience, ideally within fashion, apparel, or consumer product industries.
• 3+ years of leadership or team management experience.
• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
• Proven success executing integrated marketing strategies across digital, social, and print channels.
• Familiarity with e-commerce platforms and digital marketing tools (BigCommerce experience a plus).
• Strong understanding of product marketing, merchandising, and brand development.
• Excellent leadership, communication, and cross-functional collaboration skills.
• Highly organized and adaptable, thriving in a fast-paced, hands-on environment.
• Creative thinker with an analytical ability to measure and improve performance.

Compensation & Benefits

• $55,000–$65,000+ annual salary (with potential for growth as the role expands).
• 401(k) with company match.
• Employer-paid healthcare contributions.
• Paid Time Off and NYS sick time accrual.
• Opportunity to build and grow a recognizable consumer brand within a stable, long-standing company.