VP, Marketing - eCommerce Solutions

Position Overview

The VP Marketing, eCommerce Solutions will be responsible for driving growth by attracting digital SMB merchants to our solution set by leading Synchrony sourced campaigns and in partnership with leading eCommerce platforms. The successful leader will establish strong and productive partnerships, acting as Synchrony’s Partner Manager with eCommerce platforms such as Adobe and Big Commerce. He or she will develop, execute, and manage the marketing plan to promote the partnership in both the platform and Synchrony’s channels to acquire incremental merchants for eCommerce Solutions.

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.

Salary: 110,000.00 - 185,000.00 USD Annual
Compensation: Actual compensation offered will be based upon work experience, skill level or knowledge.
Location: CA, NY Metro, Seattle

Key Responsibilities

• Develop and execute B2B omni-channel marketing strategies, including traditional, digital, trade shows, and partner channels
• Create scalable programs that generate and nurture leads via events, paid media, email, retargeting, direct mail, and content promotion
• Lead digital strategy and partner with digital teams to execute SEO, SEM, email, and social media campaigns where applicable
• Create and articulate compelling value propositions around eCommerce Solutions, including business cases and comprehensive pitch decks
• Support product strategy and value proposition design through merchant research, testing, development, and launch
• Establish guidelines on digital best practices for merchants to integrate financing into their website and marketing channels
• Identify, prioritize, and gain alignment around marketing and eCommerce Solutions strategies
• Maintain a strong understanding of competitor products and experiences to enhance customer experience
• Establish and develop key relationships with partner organizations
• Collaborate with eCommerce partners, agencies, and internal teams to ensure flawless execution of acquisition marketing campaigns
• Partner with cross-functional sales, marketing, credit, and operations teams to consistently deliver profitable sales while adding value for partners
• Effectively communicate and collaborate across all levels of the organization
• Ensure compliance with all internal and partner legal and regulatory requirements
• Perform other duties and/or eCommerce Solutions projects as assigned

Required Qualifications

• Bachelor's Degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience
• 5+ years of marketing experience, preferably in financial services
• 2+ years managing teams with direct reporting responsibility
• Previous client-facing role or experience managing critical partnerships
• Ability to travel up to 20% of the time
• Ability and flexibility to travel for business as required
• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation, and provide fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act
• Grade/Level: 12
• Legal authorization to work in the U.S. is required; no sponsorship for employment visas

Preferred Qualifications

• MBA or advanced degree
• Marketing experience with the digital SMB industry across multiple sectors
• Financial services experience
• B2B and B2C marketing experience
• Strong relationship building and partner leadership abilities
• Experience in web analytics, attribution analysis, and digital media optimization
• Digital marketing experience (SEO, SEM, email, social media)
• Skilled at interpreting and leveraging data with strong analytical capabilities (segmentation, targeting, ROI prioritization)
• Experience managing creative agencies, research, and analytic partners
• Strong project management skills with high attention to detail
• Innovative problem solver
• Curious, flexible, high energy, and a self-starter with an emphasis on action
• Ability to work in a fast-paced, complex environment managing multiple projects
• Collaborative team player with the ability to influence across all levels of the organization
• Executive verbal and written communication and presentation skills

Benefits & Perks

• Flexible work options, including the choice to work from home or onsite as needed
• Eligibility for an annual bonus based on individual and company performance
• Inclusive and award-winning culture with active Employee Resource Groups (ERGs)
• Opportunities for professional growth and development