Marketing Specialist

Marketing Specialist

This is an onsite, in office position located at our Virginia Beach Campus.

Position Summary

We are seeking a motivated and creative individual to join our marketing team at ECPI University as a Marketing Specialist with a focus on digital and paid media advertising. The ideal candidate will have a strong interest in or some experience with Google Ads, Facebook, YouTube, CTV platforms, and other digital advertising channels.

Key Responsibilities

• Assist in the development and implementation of digital and paid media advertising campaigns across platforms such as Google Ads, Facebook, YouTube, CTV, and other digital channels.
• Monitor, analyze, and optimize campaign performance to improve results and maximize return on investment.
• Manage and track creative assets and ad copy across multiple campaigns to ensure consistency, accuracy, and timely updates.
• Collaborate with the marketing team to develop engaging ad creative and compelling copy aligned with campaign objectives.
• Lead project management efforts for ongoing campaign optimizations and channel testing initiatives.
• Coordinate and participate in meetings with platform representatives and external vendors to stay informed on new features, beta opportunities, and best practices.
• Stay up to date on industry trends, emerging platforms, and best practices in digital and paid media advertising.
• Assist in creating reports and presentations summarizing campaign performance, insights, and recommendations.

Qualifications

• Bachelor’s degree: in Marketing, Advertising, Communications, or related field.
• Strong interest: in or some experience with Google Ads, Facebook, YouTube, CTV platforms, and other digital advertising platforms.
• Excellent skills: in written and verbal communication.
• Strong organizational skills: with the ability to manage multiple detailed projects simultaneously.
• Strong analytical skills: and attention to detail.
• Ability: to work collaboratively in a team environment.
• Familiarity: with digital advertising tools, reporting platforms, and performance tracking.

Benefits of Employment

ECPI University provides a comprehensive benefits program designed to help our faculty and staff stay healthy, feel supported, and maintain a work/life balance. To learn more about benefits at ECPI University, click HERE.

Committed to excellence and innovation, ECPI University is proud to be an equal opportunity employer.