Associate Digital Marketing Manager

TELUS Digital10 months ago
Boston, MA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Position Overview

TELUS Digital is an award-winning digital product consultancy and the digital division of one of Canada’s largest telecommunication providers. As an Associate Digital Marketing Manager, you will support complex business and technical integrations and drive data‐driven marketing strategies that help our clients meet their business goals. This hybrid role requires occasional in‐office presence in our Boston (MA), Charlottesville (VA), Columbus (OH), or Durham (NC) locations.

Key Responsibilities

  • Support complex strategy and execution projects across multiple MarTech tools such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh.
  • Provide ongoing coaching and mentorship through documentation and training.
  • Collaborate on discovery engagements to understand clients’ business goals and determine optimal marketing tech stacks and tactics.
  • Drive client success by participating in marketing service engagements including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI.
  • Offer feedback to internal teams on creative asset and content development.
  • Resolve a wide range of customer inquiries from basic education to technical operations.
  • Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics.
  • Collaborate with technology vendors to develop customized marketing solutions and analyze integrated marketing performance to optimize customer experience.

Required Qualifications

  • 1-2+ years of professional experience in a client-facing marketing strategy role.
  • Proven proficiency in deploying campaigns in Braze and other customer engagement platforms.
  • Experience managing multi-phase projects with diverse stakeholders.
  • A demonstrated ability to collaborate effectively on cross-functional teams.
  • Excellent written and verbal communication skills.
  • Proficiency in HTML/CSS for emails, landing pages, content cards, and in-app messages.
  • Experience planning and deploying integrated digital marketing or communications campaigns to drive acquisition, retention, or customer long-term value.
  • Extensive knowledge of data-driven marketing practices including audience segmentation, personalization, retargeting, and exclusions.
  • Ability to present complex ideas in a compelling and energetic manner.
  • Empathy towards client needs and a problem-solving mindset.

Benefits & Perks

  • USA Pay Range: $70,000 - $94,000 USD
  • Compensation Range: $70K - $94K
  • Healthcare benefits (Medical, Vision, Dental)
  • 401K matching
  • Employee Share Purchase Plan
  • Competitive PTO Policy
  • Employee Assistance Program (EAP)
  • Life & Disability Insurance
  • And more!

Required Skills

Client Communication
Adobe Experience Platform
Campaign Management
Digital Marketing Strategy
mParticle
Marketo
CSS
Segment
HTML
Data Analytics
Salesforce Marketing Cloud
Punchh
Branch
Appsflyer
Braze
Amplitude