Marketing Specialist - External Relations

Position Overview

Houston Methodist is seeking a Marketing Specialist to join our External Relations team. In this role, you will develop and implement strategic marketing initiatives that increase brand awareness and community engagement. You will collaborate with external stakeholders to create effective marketing campaigns promoting our world-renowned healthcare services. Houston Methodist is an Equal Opportunity Employer committed to celebrating diversity and fostering an inclusive environment for all employees.

Key Responsibilities

• Develop and implement strategic marketing initiatives to promote Houston Methodist's healthcare services.
• Collaborate with external stakeholders, including media outlets, community organizations, and referral sources, to build relationships and enhance brand awareness.
• Conduct market research and analyze data to identify target audiences and craft targeted marketing campaigns.
• Create compelling marketing materials such as advertisements, social media content, and press releases.
• Monitor and track the success of marketing initiatives and adjust strategies to maximize impact.
• Collaborate with internal teams, including physicians and other healthcare professionals, to develop accurate and effective marketing content.
• Stay up-to-date on industry trends to continuously refine marketing strategies and tactics.
• Cultivate and maintain relationships with key media contacts to secure valuable media coverage.
• Manage the organization's social media presence by creating, scheduling, and monitoring posts.
• Work closely with the public relations team to execute effective media relations strategies.
• Represent Houston Methodist at community events and conferences to promote our healthcare services.
• Monitor and report on marketing budgets and expenses.
• Continuously seek new opportunities to increase brand visibility and promote Houston Methodist.
• Uphold the organization's mission, vision, and values in all marketing efforts.