Digital Marketing Specialist

Job Description

Our clients are looking for a results-driven Digital Marketing Specialist to own and execute high-impact strategies across paid search, organic search, and emerging AI-driven search platforms. This role is hands-on and strategic—focused on driving qualified leads and measurable revenue through smart, data-backed marketing efforts.

Duties

• Lead and scale SEM campaigns (Google Ads, Bing) with a strong focus on ROI
• Develop and execute SEO strategies to improve keyword rankings and organic visibility
• Drive AI/LLM optimization to position content within tools like ChatGPT and Google AI results
• Support website updates, content creation, and overall digital presence (WordPress)
• Generate and optimize lead flow (MQLs & SQLs) tied directly to revenue
• Track, analyze, and report on performance—own the numbers

Requirements

• 5+ years of SEM and SEO experience in a B2B environment
• Experience marketing high-value, solution-based products or technical services
• Hands-on experience with Google Ads, analytics tools, and CRM platforms (Dynamics or similar)
• Strong understanding of AI search / LLM optimization (ChatGPT, Gemini, etc.)
• Proven track record of driving measurable results

Key Metrics for Measurability

• CPC, CPL, CPA
• Keyword rankings (Top 10 %)
• MQLs, SQLs, and pipeline growth
• Marketing-driven revenue

Technical skills needed

• WordPress or similar CMS
• Marketing analytics and reporting tools
• CRM systems