Online SEO Manager

Welcome to The Ohio State University's job posting for an Online SEO Manager!

We are seeking a talented individual to join our dynamic marketing team and oversee the optimization of our online presence. As an SEO Manager, you will play a crucial role in increasing our visibility and driving traffic to our website. This is an exciting opportunity to make a significant impact in the digital landscape of one of the largest and most prestigious universities in the country. We are looking for someone who is passionate about SEO, highly analytical, and has a strong understanding of current industry trends. If you are a creative problem-solver with a strong eye for detail, we want to hear from you!

Your Responsibilities

• Develop and implement SEO strategies to improve the online presence and visibility of The Ohio State University's website.
• Conduct thorough keyword research and analysis to identify opportunities for optimization.
• Monitor and analyze website traffic and rankings to identify areas for improvement.
• Collaborate with the marketing team to create and optimize website content, including meta data, page titles, and image tags.
• Stay up-to-date with industry trends and best practices to ensure the university's website remains competitive.
• Conduct regular audits to identify and resolve technical SEO issues.
• Utilize SEO tools and analytics to track and report on key metrics and performance.
• Develop and maintain relationships with external partners, such as search engines and digital agencies, to stay informed of updates and changes in the SEO landscape.
• Collaborate with web developers to implement technical SEO recommendations.
• Continuously monitor and adjust strategies to improve search engine rankings and organic traffic.
• Provide guidance and training to team members on SEO best practices.
• Stay informed of changes in search engine algorithms and adapt strategies accordingly.
• Communicate regularly with stakeholders to provide updates on SEO efforts and results.
• Analyze and report on the impact of SEO efforts on website traffic, user engagement, and conversions.
• Proactively identify and troubleshoot any issues that may affect SEO performance.
• Monitor and analyze competitors' SEO strategies and make recommendations for improvement.
• Collaborate with other departments, such as content and social media, to ensure SEO efforts are aligned with overall marketing strategies.
• Continuously research and test new SEO tactics to drive innovation and maintain a competitive edge.
• Adhere to all ethical and legal SEO practices.
• Represent The Ohio State University as a leader in SEO at industry events and conferences.

Equal Opportunity Employer Statement

The Ohio State University is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.