Brand Mgr, Integrated Marketing Communications

Position Overview

The Brand Mgr. of Integrated Marketing Communications will be responsible for developing and implementing breakthrough Go To Market (GTM) plans and marketing campaigns that deliver immediate sales impact and build long-term brand equity. You will harness both the art and science of creative storytelling to connect with consumers and tap into youth culture. In this role, you will take full ownership from brief development to postmortem analysis -- driving integrated strategies across channels with both internal teams and external agency partners. Join KFC and Yum! Brands and become part of a legacy of innovation, commitment to employee success, and a vibrant, diverse company culture.

Key Responsibilities

• Apply advanced knowledge of integrated marketing principles to craft compelling brand stories, architect the consumer journey, and lead the GTM process with internal stakeholders and agency partners.
• Initiate strategy with bold ambition by authoring agency briefs that distill insights into clear strategic directions for creative and media teams.
• Define project plans including campaign KPIs, core narrative, estimated budgets, and agency partnerships, and execute these plans with cross-functional alignment.
• Manage timelines, resources, and budgets while defining roles and responsibilities, solving problems, and communicating progress along every phase of the campaign.
• Orchestrate all campaign components (TVC, PR/Comms, Paid Media, Experiential, Social, Creators/Influencers, Digital, POP, etc.) to ensure a cohesive and effective integrated marketing effort.
• Oversee day-to-day relationships and workflows with the integrated agency team (IAT) to maintain campaign consistency and excellence.
• Foster an environment of campaign effectiveness by guiding teams towards the next best action and cultivating trusted, strategic relationships with key decision-makers.
• Continuously optimize creative processes and maintain collaboration across all stakeholders to drive campaign delivery and results.
• Stay informed on industry trends, consumer behavior, emerging platforms, and technologies to identify new opportunities for brand innovation and growth.

Required Qualifications

• Education: Bachelor’s degree (or applicable experience) required
• Experience Required: 8+ years of consumer marketing experience in a fast-paced, high-pressure industry, ideally within the restaurant, retail, or global brand sectors.
• Equally creative and analytical leader with the agility to inspire and motivate both internal teams and external agencies.
• Exceptional budget and timeline management skills, with a proven track record in developing breakthrough work amid rapid change.
• Deep familiarity with brand strategy, brief development, multi-channel and multi-agency campaign execution, as well as social, e-commerce, influencer, and earned media strategies.
• Significant experience in agency management and campaign production across various media channels including TV, digital, radio, print, OOH, and experiential marketing.

Benefits & Perks

• Benefits: Join a globally recognized brand that values breakthrough innovation, employee development, and a fun, inclusive, and diverse work environment, supported by a rich 60-year legacy of success and a commitment to making a difference.