Senior Manager, North America Integrated Marketing

Brooks8 months ago
Washington
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

  • Runner First: We act in the best interest of the runner
  • Word is Bond: We do what we say we’ll do
  • Champion Heart: We give our all in everything we do
  • There is no “I” in Run: We stay generous with our humanity
  • Keep Moving: We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.

Your Job:

The Brooks NA marketing team drives regional strategy, go-to-market planning, activations, and campaign prioritization for all NA brand and regional marketing campaigns. Our focus is to attract new audiences to the Brooks brand and drive consideration at critical points in the customer journey to deliver key performance metrics such as market share, revenue, and brand affinity.

As the Senior Manager, North America Integrated Marketing, you will elevate the North America (NA) regional planning and development of seasonal go-to-market marketing campaigns, drive evergreen initiatives and take on a more strategic leadership role. You will drive brand-level projects and provide strong guidance to channel teams. You will work closely with the Director to make higher-level choices and offer feedback to global teams that influence broader strategies. Additionally, you will take on increased accountability for delivering NA and regional plans, mentor and lead a larger team, and identify opportunities to improve processes and marketing opportunities that push the brand forward.

The ideal candidate has proven leadership experience, excels at unifying cross-functional teams, and has a keen ability to mentor others while balancing big-picture thinking with flawless execution.

About the Company:

Brooks

Required Skills

Campaign Management
Go-to-Market Planning
Process Improvement
Brand Strategy
Mentoring and Team Development
Customer Journey Optimization
Cross-Functional Team Leadership
Performance Metrics Analysis
Integrated Marketing