Events Marketing Manager - Customer Expansion

Cloudflare6 months ago
Washington, DC, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job Responsibilities

Align customer events to support ABM campaign and revenue goals. Develop and manage budget and prioritization across event types and sales teams with a keen eye on ROI. Leverage industry-leading vendors and sponsorships to help us connect with customers in meaningful ways. Collaborate with ABM campaign team members to orchestrate event sequencing to amplify our point of view with customers. Plan, promote, and host physical and virtual events, ensuring timely achievement of programs. Deliver memorable customer experiences. Foster pre and post-event effectiveness with customer communications, sales communications, and internal feedback. Measure campaign impact through Salesforce / Tableau reporting, evaluating campaign and program level ROI, and present recommendations for improvement / impact.

Equal Opportunity Employer Statement

Cloudflare is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Required Skills

ROI Analysis
Budget Management
Campaign Impact Measurement
Customer Communication
Tableau
Event Marketing
Virtual Event Hosting
Account-Based Marketing (ABM)
Salesforce
Event Planning
Vendor Management