Director of Marketing

Position Overview

The Director of Marketing is responsible for the development and execution of KLS Martin's marketing campaigns and initiatives. Working closely with product management, sales, graphics, and customers, the role involves crafting compelling marketing plans, promotions, and advertisements to resonate with customers and drive sales. The position also oversees measuring the return on investment (ROI) of campaigns and creatives while leading a dynamic team.

Key Responsibilities

• Create and maintain a successful brand image that attracts customers to the product/company.
• Develop marketing strategies for KLS products and services in compliance with company standards.
• Design effective marketing campaigns based on customer and sales team needs in coordination with product management.
• Supervise the execution of creative content across digital, print, and alternative mediums in support of campaigns.
• Evaluate the ROI of advertisements and promotions across all platforms.
• Review current marketing trends to assess the effectiveness of various strategies.
• Revitalize existing marketing materials.
• Coordinate with international marketing teams to ensure a cohesive brand appearance.
• Review and improve physical products and advertisements for trade shows and demonstrations.
• Research competitors to stay informed about similar products and services.
• Deliver and train others to deliver marketing presentations on assigned products.
• Organize trips to field locations for trade shows, customer on-site visits, sales meetings, workshops, cadaver labs, and in-surgery demonstrations.
• Craft and execute product development, marketing, sales, and pricing strategies based on customer, market, and internal company insights to drive revenue and grow the KLS Martin brand.
• Develop and maintain an effective team through the selection, training, compensation, motivation, termination, and performance review of direct staff.
• Approve and schedule time off for direct staff.
• Evaluate performance and conduct performance reviews for direct staff.
• Consult with the patent attorney on product patents and trademarks when required.
• Understand and execute KLS Martin Non-Disclosure Agreements as needed.
• Adhere to government regulations and company policies on customer expense-related activities.
• Submit expenses for reimbursement in accordance with company travel policy.
• Lead cross-department initiatives and collaborate with leadership to delegate roles, tasks, and deliverables.
• Utilize professional verbal and written communication skills to build relationships and explain technical product information to customers, sales teams, and employees.
• Prioritize activities based on established sales, expense, and development goals.
• Present on assigned products or initiatives.
• Interpret documents, adhere to the Quality Policy & Safety Program, report product complaints and adverse events, and comply with off-indication regulations.
• Complete hospital credentialing where necessary to perform essential duties.
• Perform other related duties as assigned.

Required Qualifications

• Educational and Experience Requirements:
  • 4-year bachelor's degree (preferred in business, marketing, communications, or a related field).
  • 4+ years of experience in strategic marketing.
  • Experience in developing marketing strategies for diverse product lines and creating campaigns for new products.
  • B2B marketing background with a proven record of leading marketing and/or graphics teams.
  • Comfortable with 30-40 days of travel per year.
• Knowledge, Skills, and Abilities:
  • Ability to lead and motivate a team.
  • Strong attention to detail.
  • Excellent verbal and written communication skills.
  • Strong presentation skills, especially in front of executives and large groups.
  • Proven ability to develop, lead, and maintain collaborative relationships at all levels.
  • Effective decision-making and problem-solving skills in compliance with policies and procedures.
  • Ability to manage multiple priorities with minimal supervision.
• Skill Requirements:
  • Proficiency in typing and computer keyboard usage.
  • Ability to utilize various computer software applications.
  • Skilled at retrieving, compiling, and verifying data and information.
  • Strong organizational skills to maintain records and prioritize tasks.
  • Competence in both advanced (fractions, decimals, ratios, percentages, graphs) and basic (addition, subtraction) mathematical concepts.
  • Excellent public speaking and group presentation abilities.
  • Experience in research, analysis, and interpretation of data.
  • Demonstrated leadership and supervisory skills.
• Physical Requirements:
  • Ability to sit and stand for extended periods.
  • Prolonged computer screen viewing.
  • Capability to walk, read, speak, and listen effectively.
  • Maintain regular and punctual attendance.
  • Ability to lift/carry up to 20 pounds and occasionally more than 20 pounds.
  • Perform repetitive motions, pushing/pulling, bending/stooping, reaching/grasping, and writing.
• Hazards:
  • Normal office environment exposure.
  • Exposure to toxic or caustic chemicals.
  • Use of housekeeping and/or cleaning agents.